Role Overview

Responsible for driving the strategy, innovation, and performance of multiple client Paid Media strategies
Fully “own” the success of a portfolio of a few (3-5) client accounts
Plan, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals
Successfully plan & execute campaigns in both Search and Social paid media platforms (Google, Meta, LinkedIn, TikTok)
Pioneer testing and deployment of “outside the box” media channels & tools
Collaborate closely with internal teammates in our Creative and Analytics teams to drive successful creative strategy/performance & analytics measurement, tag management, etc
Collaborate cross-functionally whenever appropriate (i.e. on multiservice clients) with counterparts in SEO to drive successful cross-channel marketing strategy for clients
Regularly create, analyze, and present insightful and actionable Paid Media performance reports directly to clients
Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
Serve as the lead point of contact for all things Paid Media for your “owned” clients; lead biweekly and ad hoc client calls to build & maintain strong client relationships
Successfully retain & even grow your assigned client portfolio through best-in-class communication, storytelling, presentation, and relationship building
Accurately communicate project timelines to clients; manage client expectations and proactively update clients as things change
Understand the client’s industry, audience and goals and stay on top of industry changes, trends, and best practices
Play a close role in sales enablement, including but not limited to identifying upsell/cross-sell opportunities and contributing to sales pitches, client onboardings/kickoffs, etc
Effectively delegate support tasks as appropriate to junior teammates; manage quality assurance for teammates’ work & ensure clients are receiving high-quality deliverables 100% of the time
In some cases, directly manage (i.e. act as the dedicated people manager) for 1-2 Paid Media teammates (Managers, Specialists, or Associates)
Contribute to the overall success of the Media department through proactive involvement in product development, process improvement, and direct collaboration with the Associate Directors and Senior Director of Paid Media

Requirements

5+ years of experience (minimum) managing Paid Search AND Social campaigns. (Main platforms are Google, Meta, LinkedIn, and TikTok)
Previous agency experience is a must-have!
Experience serving as the main point of contact on client engagements (at least 3+ years of client-facing experience); strong comfortability being client-facing
Strong experience driving/leading paid media account strategy
Strong testing & innovation mentality
Experience collaborating with Creative resources and contributing to creative briefs + driving paid social performance creative
Advanced proficiency with Google Analytics 4 and Google Sheets/Excel
Experience with Google Tag Manager and Supermetrics is a plus!
Strong analytical skills, technical knowledge and attention to detail
Excellent written and verbal communication skills
Eagerness to deliver under tight deadlines
Genuine curiosity that will guide the research to inform your technical work
Outstanding time management and organization skills
The ability to accept constructive criticism in a professional manner and to learn from edits
Comfort with constant personal and professional growth

Benefits

Unlimited PTO
Comprehensive health, dental, and vision plans
Monthly Team Events and a fun, casual, inclusive company culture
Company-paid ClassPass membership
12 weeks of Paid Parental Leave
Summer Fridays
401(k) with Employer Match

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Marketing

Senior Paid Media Manager