Develop, own, and continuously evolve Webriy's complete brand identity — logo system, typography, color palette, iconography, and tone of voice
Build and maintain a comprehensive brand style guide used across product UI, marketing, sales, and social media
Lead visual storytelling across all channels — website, email campaigns, social platforms, blog, and product onboarding experiences
Collaborate with the product and engineering teams to ensure in-product branding is consistent with the external brand
Conduct regular brand audits and competitive landscape analysis to maintain a sharp, differentiated brand presence
Design high-quality marketing collateral including landing page visuals, pitch decks, case study layouts, social creatives, and product explainer graphics
Define and refine brand messaging frameworks — taglines, positioning statements, and value propositions — aligned with Webriy's target audience
Brief and manage external designers or freelancers when scaling campaign output
Track brand performance metrics including design consistency, brand recall, and share of voice
Partner with the SEO and content teams to align visual branding with content strategy and paid campaigns

2-4 years of hands-on experience in branding, visual identity design, or brand strategy — preferably at a SaaS or tech company
Expert-level proficiency in Figma; strong working knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign)
A strong portfolio demonstrating end-to-end brand identity projects — from initial brief to final execution
Proven experience creating brand guidelines and design systems used by cross-functional teams
Deep understanding of brand strategy: positioning, brand architecture, audience segmentation, and messaging hierarchy
Solid understanding of how branding intersects with digital marketing — SEO, paid media, email, and social
Excellent written and verbal English communication skills with the ability to present and justify brand decisions
Self-directed and highly organized — thrives in a fully remote, async-first startup environment

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