Role Overview

Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time
Create platform-native content, including short-form video, visuals, and storytelling posts
Develop a recognizable and consistent brand presence across social channels
Experiment with tone, format, and narrative
Monitor engagement and performance, using insights to refine content direction
Consult on executive social media strategy
Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders
Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables)
Own promotional content and campaigns to drive attendance and engagement for live webinars
Develop post-event content that extends the impact of each session well beyond the live moment, including repurposed assets across social, email, blog, and web
Build repeatable webinar series over time
Create engaging, agile, and high-impact video content across channels (LinkedIn, YouTube, short-form clips, behind-the-scenes, storytelling formats) that brings the Blackthorn brand to life
Help define how the Blackthorn brand shows up through content and media across owned channels
Translate company strategy, product value, and customer insight into clear, compelling narratives
Apply and evolve brand voice and tone through real-world content
Bring forward creative ideas, content series, and new formats — and test what resonates
Develop hypotheses around content formats, narratives, and channels
Launch experiments with clear goals and success metrics
Analyze results and turn insights into actionable recommendations
Help evolve content direction based on real-world performance

Requirements

4–6 years of experience in content marketing, brand storytelling, or a related role for B2B Saas companies
Event industry and/or event technology experience preferred
Exceptional writing and editing skills, with a portfolio you’re proud of
Experience creating content across formats (written, social, video)
Experience using AI tools to support creative workflows
Strong instincts for voice, tone, and what makes content feel “on brand”
Curiosity and enthusiasm for experimentation and trying new approaches and technologies
Ability to balance creativity with performance insights
Strong collaboration skills and comfort working cross-functionally
Familiarity with SEO & AEO best practices and content performance metrics

Benefits

An incredible team of smart and supportive people
A deep feeling of satisfaction and completion
Fully remote global team working from home
Stock options for every employee
Flexible work week
$400 office stipend
Maternity/Paternity leave
Student loan debt assistance
Pledge 1%
time off during the year for helping nonprofits
Health insurance contribution (if in the US)
Children's 529 college fund assistance (if in the US)

Blackthorn.io

Open Positions (1)

Marketing

Content Creator