Define how Solo.fr and Portail-Autoentrepreneur.fr show up in the French market, from high-level brand positioning to segment-specific messaging.
Design and execute the go-to-market for our next growth phase, including the e-invoicing land grab opportunity.
Set the standard for how we acquire customers efficiently at scale.
Build brands that create genuine preference among French solopreneurs.
Hire, develop, and lead a high-performing marketing team.
Work closely with Product and Tech to ensure marketing and product strategy are tightly aligned.

Significant experience in a senior marketing leadership role, ideally in B2C SaaS, consumer tech, or a high-growth digital product environment
A track record of building and executing go-to-market strategies that drove meaningful, measurable growth, not just brand awareness
Solid hands-on grounding in performance marketing: SEO (technical, editorial, and structural), SEA (Google Ads, campaign architecture, bidding strategy), and conversion rate optimization.
Experience owning or working closely with content and SEO as a long-term organic acquisition channel, ideally on a high-traffic site with real search visibility at stake
Experience building and leading marketing teams, with a clear philosophy on how to develop strong talent
Fluency in both French and English, this is non-negotiable given our market and team
Experience in the French market is a significant advantage.

Betao AB

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