Role Overview

Perform keyword research to identify target keywords and search intent opportunities across traditional search engines and AI-driven discovery platforms
Implement SEO best practices to optimize on-site SEO tags, structured data, and entity signals to improve visibility in both search engine results and generative AI responses
Optimize website copy to support keyword targeting goals while ensuring content is structured to be discoverable and cited by AI-powered search experiences and large language models
Develop link building and digital authority strategies to grow site authority, strengthen entity recognition, and improve keyword rankings across traditional search and generative search environments
Identify opportunities for Generative Engine Optimization (GEO) by structuring content for AI summaries, featured snippets, knowledge panels, and conversational search experiences
Monitor and analyze performance across organic search, AI search surfaces, and emerging generative discovery platforms to identify growth opportunities
Discuss strategy, insights, and performance on client calls or in-person meetings, translating technical SEO and GEO concepts into clear business impact
Develop, communicate and execute strategy, set up meeting agendas, build customized reporting, optimize performance, and act as a trusted strategic partner to our clients
Collaborate across the paid media teams to help create blended paid media strategies that have the client’s KPI and goals as the north star
Play an integral role as a strategic lead on a number of our accounts

Requirements

1+ year(s) of experience in hands-on, day to day management of SEO accounts
Experience writing SEO tags, optimizing content, and link building
Experience working in Shopify
Ability to examine and understand data to drive decision making
Analytical thinker
always asking the “why” and not afraid to speak up
Ability to manage tasks between different departments
Strong understanding of Microsoft Excel and formulas to help drive efficiencies for day-to-day tasks
Experience with Google Analytics, Ahrefs, and/or ScreamingFrog a plus
E-commerce & direct response experience a plus
Experience in WordPress, Webflow, Storyblock, or Magento a plus
Experience creating new internal company processes to improve workflows a plus

Tech Stack

Magento
WordPress

Benefits

Unlimited PTO
Company-paid healthcare coverage
Empower 401(k) with up to 4% company match
$300 yearly continuing education stipend
Company donation match of up to $400 a year for any employee donations made to a 501(c)(3) nonprofit organization
And much more!

Socium Media

Open Positions (1)

Marketing

SEO Strategist