Role Overview

Build the technical foundation that powers acquisition, activation, retention, and revenue growth
Own the systems, instrumentation, integrations, event architecture, attribution infrastructure, lifecycle tooling, experimentation capabilities, and reporting foundations
Define, maintain, and govern event tracking architecture and taxonomy across web, mobile, CRM, and backend systems
Ensure consistent and reliable event tracking across all customer touchpoints
Improve funnel visibility from install through repeat transaction
Monitor, debug, and reconcile discrepancies between backend transactional data and analytics tools
Own implementation, governance, and ongoing optimisation of AppsFlyer and mobile attribution infrastructure
Improve attribution accuracy across paid and organic channels
Establish reliable and trusted channel performance reporting
Maintain source attribution consistency across acquisition, lifecycle, and reporting systems
Design and maintain growth data pipelines and warehouse integrations across various platforms
Build and maintain internal growth tooling used by Marketing, Lifecycle, Commercial, and Operations teams
Enable and maintain lifecycle event triggers and CRM automation architecture within Customer.io
Build and iterate on referral systems, rewards and gamification infrastructure, and onboarding flows
Establish best practices for measurement, experimentation, and learning loops
Identify friction points and collaborate with Product and Growth teams to improve conversion performance

Requirements

3 to 6 years of experience in Growth Engineering, GTM Engineering, Product Analytics Engineering, Product Engineering, or similar roles
Strong full-stack engineering experience across frontend (web and mobile), backend, APIs, and databases
Strong SQL proficiency and experience working with relational databases
Experience with event instrumentation, tracking plans, and analytics implementation
Experience implementing and managing attribution platforms, AppsFlyer preferred
Experience with customer data platforms, Segment preferred
Experience with product analytics platforms such as Mixpanel or Amplitude
Experience with lifecycle and CRM platforms such as Customer.io, Braze, or Iterable
Experience working across web and mobile environments
Experience working with APIs and data integrations
Ability to investigate and resolve data inconsistencies, tracking gaps, and integration issues
Strong understanding of experimentation methodologies and A/B testing frameworks
Strong product thinking and understanding of customer journeys, activation, and lifecycle systems

Tech Stack

Benefits

Competitive compensation
Fully remote working
Unlimited PTO
Generous parental leave
The opportunity to build from the ground up, with your impact visible every day
A bold, ambitious team on a mission to open global markets to Africans everywhere

Juicyway

Open Positions (1)

Engineering

Growth & GTM Engineer