Role Overview

Coordinate brand communication and activation activities, working in partnership with the digital marketing agency and Nita's internal team, in alignment with the department manager.
Ensure brand management and integrity, guaranteeing that Nita's positioning and identity are respected and applied consistently across all communication, marketing and trade activities.
Conduct market research to understand customer and consumer behavior, monitor trends and relevant insights that may create opportunities for brand activation and innovation projects.
Manage the marketing innovation process, leading the innovation funnel and ensuring projects are executed within established deadlines and in accordance with the company's strategic guidelines and quality standards.
Develop business plans for new products, launches or market entry, and structure go-to-market strategies together with the Trade Marketing and Commercial teams.
Coordinate and execute product launches and initiatives in partnership with the Trade Marketing and Commercial teams, track project performance and feed learnings back into the innovation process for improvements.
Build and maintain strategic relationships with partners, suppliers and relevant stakeholders for the development of marketing and innovation initiatives.
Work collaboratively with internal areas such as Operations, R&D, Commercial, Finance and HR, contributing to the launch, communication and sustainment of new initiatives, and helping to strengthen the culture of innovation within the organization.

Requirements

Bachelor's degree in Business Administration, Marketing, Economics, Engineering or related fields.
Strong experience in Marketing and Innovation.
Experience in innovation management and the innovation funnel.
Experience in B2B companies in the food sector.
Analytical, strategic and forward-looking profile.
Experience managing cross-functional projects.

Benefits

Educational support
Health insurance
Life insurance
Dental plan
Fique Bem — psychological, legal and financial support
Welhub Gympass
Food allowance (Vale Alimentação)
Meal voucher (Vale Refeição)
Company car
Fuel card
Profit-sharing program (PPR)
Mobile phone
Laptop

Nita Alimentos Oficial

Open Positions (1)

Marketing

Marketing Specialist, Innovation