Role Overview

Own the end to end paid media strategy across all channels
existing and emerging
to drive profitable new customer acquisition at scale, defining high-value customer cohorts across domestic and international markets (Meta, Google, TikTok, Affiliates and emerging platforms)
Build, manage, and scale full-funnel paid campaigns, including audience targeting, ad creative development, bid strategy, and ongoing campaign optimization
Lead media buyers or agency relationships, driving clear accountability, performance standards, and ROI expectations
Daily management of paid media mix to ensure weekly traffic, customers, LTV:CAC and ROI targets are met. Leverage attribution software to effectively deploy attribution models and uplift analysis for in-channel optimization and media mix portfolio optimization
Design, execute, and analyze A/B tests across ad creative, landing pages, and audience segments to continuously improve conversion and efficiency
Brief high-impact ad concepts rooted in audience insights and channel best practices, with a sharp creative sensibility for what drives engagement and conversion
Collaborate closely with Retention, Brand, Inventory Planning, eCommerce and Creative teams to align paid media tactics to drive company priorities around new product launches, strong customer lifecycle performance, GTM strategies and other strategic priorities
Own weekly/monthly performance reporting and communicate insights to leadership
Partner with the SVP of Growth & Digital to own the digital marketing P&L, manage ad budget allocation, and deliver real-time, weekly, and monthly performance reporting
Stay ahead of the curve on emerging platforms, industry trends, policy changes, and new marketing strategies, translating insights into actionable tests and opportunities

Requirements

5-8+ years of digital marketing experience at a high-growth DTC ecommerce brand, comfortable operating in lean, fast-paced environments where you've had to move quickly, think creatively, and hold the brand bar high all at once
Demonstrated success in profitably scaling new customer acquisition and LTV. Prior marketing analytics experience a strong plus
Proven track record in growth marketing. Expertise in paid media platforms (prior hands on keyboard experience required) especially in Meta, Tiktok, Google SEM/ SEO, Youtube, OTT, display and programmatic
Exceptionally analytical with expertise in platforms like Northbeam, Google Analytics, Google Tag Manager, Google Search Console, AB testing platforms and BI solutions such as Power BI. Employs data to drive actionable decisions
Ability to set the high level long-term strategic vision and distill it down into actionable priorities and trackable KPIs
Strong self-starter with experience working with a remote staff and fast-paced environment. No job or detail is too small
willing to roll up your sleeves to execute
Obsessed with the customer (both qualitative and quantitative); strong customer-first bias
Demonstrates history of successful and on-time delivery of high impact, complex initiatives involving technology, cross-departmental collaboration and high visibility across the company and with customers
Clear communicator with an ability to articulate timelines, roles & responsibilities and distill complex concepts into digestible takeaways
Can creatively problem solve to balance pros/cons, speed, outcomes to prioritize highest impact solutions. Ability to think around corners and innovate solutions
Strong organizational leader who can manage through complexity, transition and in a startup environment

Benefits

Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options
Company matched 401K plan up to 3%
Generous paid time off program including flexible PTO days, federal holidays, and sick days
Flexible remote workplace
Paid parental leave for qualifying employees
Monthly wellness stipend
Annual company-wide offsite
Have a huge role in the growth of a company with a meaningful mission

Pepper

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Marketing

Senior Growth Marketing Manager