Role Overview

Own the strategy and execution for growing qualified organic traffic
Improve signup conversion before email verification
Maximize the performance of group and partnerships landing pages
Build scalable landing page systems and architect blog and content engine
Run high-velocity A/B tests and obsess over mechanics of compounding organic growth
Collaborate closely with engineering and data teams for infrastructure and measurement
Report to SVP of Operations, working alongside Senior Product Manager and Head of Design

Requirements

Demonstrated success owning growth, SEO, or conversion optimization at a two-sided marketplace, EdTech platform, multi-brand website, or consumer FinTech company — ideally one with large-scale programmatic page systems and multiple distinct audience segments. You've moved real metrics, not just published content.
Deep fluency in SEO as a system — technical SEO, programmatic page generation, internal linking, search intent mapping, and information architecture. You think in compounding loops, not one-off keyword plays. Experience managing SEO across thousands of pages (scholarship listings, partner pages, blog content) is a strong signal.
Experience with multi-sided platforms or marketplaces where organic growth serves both supply and demand — you understand how page architecture, content strategy, and search intent differ across user types.
SQL + strong analytical instincts. You build your own dashboards, run your own queries, and generate models that guide real decisions.
Experience designing and running A/B tests and experiments at high velocity. You know how to structure tests, read results, and iterate fast.
Experience building or managing scalable landing page systems or content engines. You've thought about templates, dynamic pages, and content-at-scale — ideally in an environment where pages are generated programmatically, not hand-built.
Comfortable with AI tools, prompting, and automation. You use Claude, VS Code, Cursor, or similar AI-assisted development and analysis tools as force multipliers in your daily work. You don't wait for someone to build you a tool; you build your own workflows.
Strong project management and leadership. You've driven high-impact initiatives end-to-end in async collaboration environments (we use Linear).
A builder's mindset. You are comfortable operating with ambiguity and creating from scratch.
A high-performing individual contributor who enjoys deep focus work and learning rapidly.
You are kind. You make the people around you better.

Role Overview

Requirements

Tech Stack

Bold.org

Open Positions (1)

Product

Product Manager – Growth, SEO