Own 20–30 UGC creators end-to-end: Sourcing, onboarding, communication, motivation, performance tracking, payment
Review content and give structured feedback fast: Enforce quality and brand alignment without slowing creators down
Track performance metrics weekly: Views, engagement, conversion and surface insights to the growth team
Coordinate posting schedules across TikTok, Instagram, and YouTube Shorts
Spot what’s working, kill what isn’t: Identify top performers and double down relentlessly
Support light social media management alongside creator work

You have an active presence on TikTok and/or Instagram, even if small, and ideally some first experience managing creators or influencers
You are based in the US and available 20–30 hours per week on a freelance basis, with flexibility to collaborate across time zones with a Berlin-based team
You take a structured, data-driven approach to performance tracking, content scheduling, and creator feedback
You bring genuine creativity and are able to develop original ideas rather than simply replicating trends
You are familiar with AI tools for content research, briefing, or identifying trends
You're genuinely passionate about TikTok, social media, and content creation — it energizes you, not drains you.

Compensation that rewards results: We pay competitively and reward performance aggressively. If you move the needle, you’ll see it in your paycheck.
Direct line to the top: You work directly with Tobi (Growth Lead) and the Berlin growth team. Your ideas go straight to the people who can action them.
Real ownership: You’re not executing someone else’s strategy. Your wins impact millions of students immediately.
Unparalleled learning: You’ll learn more about creator-led growth in three months than most people do in years.

Knowunity

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