Role Overview

Develop and execute The Liz Wheeler Show’s long-term social media strategy to drive brand awareness and audience expansion
Analyze audience insights to drive growth
Champion audience engagement initiatives that foster loyalty, community, and advocacy among Liz Wheeler’s audience
Monitor market trends, emerging platforms, and competitive activity to ensure Liz Wheeler’s brand remains not only relevant, but cutting-edge
Establish and track KPIs to assess marketing effectiveness and guide continuous improvement
Create reels, clips, and other microcontent to expand reach
Edit short break-out videos pulled from long-form episodes of the most prescient points
Utilize graphic design skills to create thumbnails
Upload episode video files to platforms and schedule for publication
Watch each live episode closely, noting timestamps for short-form “highlight” excerpts worth clipping into reels/clips following the episode
During each episode, watch YouTube Live to ensure quality control and communicate to senior producer any issues
Recommend exceptional content segments for longer-form highlights to the senior producer and manage the posting schedule for these highlights on non-episode days
Add tagging, descriptions, proper settings to each episode/highlight on the respective platforms to ensure maximum reach and visibility
Maintain and constantly update the show’s database of reels/clips, as well as manage the posting schedule for these reels/clips
Write short text posts/captions to accompany the short video clips for social media
Enter advertising air checks to the calendar after each episode

Requirements

Social media best practices—especially the structure(s) for viral reels
High proficiency with Adobe Premiere
YouTube Studio
Instagram Reels
X.com
Keen news judgment
Superb creative decision-making
Expertise in digital marketing, analytics, audience engagement, and content-driven brand building
Strong writing skills
Highly detail-oriented and reliable
3-5 years of related production experience on a podcast or news show
High proficiency with Adobe Creative Suite
Photoshop

Blaze Media

Open Positions (1)

Marketing

Social Media Producer