Build, launch, and manage Google Ads, Bing Ads and Meta campaigns across multiple home improvement clients
Own the full PPC lifecycle: keyword research, ad copy, audience targeting, bid strategy, budget pacing, and landing page recommendations
Track and report on performance using GA4, GTM, WhatConverts, and CallRail, tying spend directly to leads and revenue
Run ongoing optimization: A/B testing, negative keyword cleanup, search term mining, and conversion tracking audits
Support SEO and SEM efforts as needed, including on-page recommendations, technical fixes, content briefs, and local search work
Contribute to our AI visibility playbook, helping clients show up in ChatGPT, Perplexity, and Google AI results (we use Rankscale and Profound, and we will teach you the system)
Collaborate with account managers, designers, and our web team to keep campaigns and landing pages aligned
Stay ahead of platform changes, new ad formats, and shifts in how search works

2+ years of hands-on PPC experience managing Google Ads and Meta campaigns, ideally for local service or lead-gen businesses
A real command of conversion tracking, attribution, and the metrics that matter (CPL, CPA, ROAS, conversion rate)
Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when needed
Comfort with GA4 and Google Tag Manager
Sharp analytical instincts and the discipline to make decisions off data, not hunches
Clear communication and the ability to explain results to clients in plain English
A competitive streak and a genuine drive to win for the people you work for

Nice to Have

Experience marketing home improvement, remodeling, or other home services businesses
Familiarity with WhatConverts, CallRail, Go High Level, or ClickUp
Google Ads and Meta Blueprint certifications
Exposure to AI search, GEO, or AEO work
Experience with call tracking and lead attribution in a high-ticket, lead-gen environment

FatCat Strategies, LLC

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