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Role Overview

Plan, launch, and optimize paid search and social campaigns to maximize ROI.
Manage budgets efficiently to achieve lead-generation goals.
Conduct A/B testing on ad creatives, copy, and landing pages.
Perform keyword research, audience targeting, and bid strategy adjustments.
Track and analyze campaign performance, reporting insights and recommendations.
Stay up-to-date with industry trends and platform updates.

Requirements

2+ years of experience managing PPC & paid social campaigns (Google Ads, Meta Ads).
Strong analytical skills with experience in Google Analytics and conversion tracking.
Familiarity with A/B testing, retargeting, and audience segmentation.
Experience in the home improvement or local lead-gen space is a plus.
Excellent communication and reporting skills.

Nice to Have

Experience with Nextdoor, YouTube, and LinkedIn ads.
Google Ads and Meta Blueprint certifications.
Landing page optimization experience

FatCat Strategies, LLC

Open Positions (1)

Marketing

PPC & Paid Social Specialist