Role Overview

Your primary job is to own paid media strategy and execution for a book of awesome clients — most of them home service businesses.
You'll meet with them regularly, present results, and make recommendations that move the needle (not just recite the numbers).
Building and driving overall paid media strategy to grow clients' bottom lines
Owning campaign setup, launch, and ongoing optimization across Google Ads, Microsoft Ads, and paid social (Meta, LinkedIn) as needed
Handling keyword research, ad copy creation, audience targeting, and landing page recommendations
Implementing tracking properly — pixels, conversion tags, call tracking, GA4 events — so the data you're making decisions from is actually trustworthy
Running A/B tests on creative, landing pages, and audience segments to keep improving results
Preparing and delivering monthly client presentations that combine performance data with strategic recommendations
Contributing to annual business reviews with a bigger-picture, "where are we going next" lens
Collaborating with SEO, Account Management, and Project Management to keep client marketing cohesive
Spotting technical issues that are hurting paid performance and making recommendations to fix them
Helping evaluate and improve our internal SEM/paid media process — new tools, better workflows, smarter research
Supporting the sales team on new-business pitches and diagnostics (keyword research, opportunity analysis, etc.)
Helping manage Rocket Media's own internal paid media efforts
Keeping up with platform changes and educating our clients and staff on what matters

Requirements

3–5 years managing Google Ads and Microsoft Ads in a comparable role. Applicants with fewer than 3 years will not be considered.
Strong working knowledge of Search campaigns, plus hands-on experience with Display, Video, Demand Gen, and Performance Max — comfortable building and optimizing each from scratch, unassisted
Experience implementing and optimizing campaigns using conversion tracking, GA4, and call tracking (you can build PPC conversions in GA4 without Googling every step)
Ability to manage a book of at least ten multi-campaign ad accounts with a monthly spend of $50K+
Experience meeting with and reporting to clients both in-person and virtually
Experience with third-party research and management tools (Keyword Planner, SEMrush, SpyFu, budget management tools, etc.)
Currently certified in Google Ads for Search and Display (minimum requirement; additional certifications preferred). Certifications cannot have expired more than 6 months ago.
A bachelor's degree in marketing, business, communications, or a related field from an accredited university, or equivalent work experience verified through a resume and a demonstration of tangible paid media skills
Excellent written and verbal communication — the kind of grammar that befits ad copy and professional client emails
Solid working knowledge of Google Sheets, Docs, and Microsoft Office

Benefits

401(k) with employer matching
Medical, dental, vision, disability, and life insurance
In-office libations and "nourishment" (translation: snacks and drinks you'll actually like)
Flexible work schedule
Quarterly whole-office team building events
Top-of-the-line technology to get the job done
A great facility to work from, with flexibility to work from home when it makes sense

Rocket Media®

Open Positions (1)

Management

Paid Media Specialist