Own campaign performance
Build, launch, manage, and optimize paid media campaigns across Meta Ads Manager and Google Ads
Monitor campaign performance daily, making adjustments to budgets, bidding strategies, audiences, and creative to improve results
Analyze campaign performance and identify opportunities to improve CPA, ROAS, conversion rates, and traffic quality
Manage meaningful monthly advertising budgets directly within the platforms
Solve technical performance challenges
Diagnose and resolve attribution and conversion tracking issues
Work with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related tracking technologies
Ensure accurate reporting and campaign measurement across platforms
Test, learn, and improve
Plan and execute creative testing strategies, particularly within Meta
Continuously test audiences, messaging, placements, and bidding strategies
Stay current on platform updates, privacy changes, and evolving best practices
Contribute ideas that improve campaign performance across client accounts
Partner with clients and the internal team
Collaborate with strategists and account teams to deliver exceptional client results
Participate in client conversations and confidently explain campaign performance and recommendations
Share knowledge and contribute to a collaborative, high-performing team environment

5+ years of hands-on performance marketing experience managing campaigns directly within Meta Ads Manager and Google Ads
Deep technical knowledge of campaign optimization, audience strategy, bidding, attribution, and conversion tracking
Experience with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related measurement tools
Proven experience managing significant paid media budgets directly, not simply overseeing agency partners
Strong analytical skills and confidence interpreting campaign data to drive performance
Excellent communication skills and the ability to discuss campaign performance with clients
A proactive, curious mindset and genuine passion for performance marketing

Smart, Savvy + Associates | Recruitment Agency

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