Role Overview

Creating brand and marketing campaigns that raise awareness of TiPJAR with key audiences, improving discoverability and reputation
Owning demand generation, consistently producing high-quality leads, with accurate and persuasive messaging that is tailored and honed to each persona
Developing lead gen journeys that move prospects from first touch through to sales-ready opportunities, using layered tactics to progress them through the funnel
Planning, building and executing multi-channel campaigns, ensuring clarity across touchpoints, and effective results
Driving pipeline and working closely with Sales to determine what works, what doesn’t, and being agile and pivoting where necessary
Optimising campaign performance on a daily basis, always striving for the best possible impact from our marketing activity
Leading on content, ensuring a regular cadence of activity that builds the brand, its personality and its reputation in the market
Improving our presence through SEO, AEO and GEO, and being an advocate for best practice in every touchpoint for the business
Defining which marketing channels we activate, budgeting accordingly and reporting on the impact of each activated channel
Being the brand guardian, upholding high-quality standards for how we are perceived externally
Owning our messaging across every persona and audience we are targeting, being clear with the nuances, product mix, messaging hierarchy and prioritisation of each
Managing relationships with third parties and agency partners, such as performance marketing and PR
Supporting the team to drive EGC across the business, developing thought leadership opportunities and motivating the wider business to engage with our content and collateral in professional communities
Leading a small team, supporting them to execute in their channels, and nurturing and enabling an inspiring and inclusive department that produces high-quality work, and creative solutions to problems
Manage team output and contribute hands-on to every campaign, reporting back to the board and wider business regarding the results marketing is having
Own performance marketing, ensuring that ROI and ROAS is maintained, being strict with spend to ensure impact is always optimised
Track, report and improve marketing performance on a frequent basis
Advocate for the brand and the industry at events and networking opportunities
Apply commercial judgment to lead generation, ensuring marketing activity is focused not just on volume, but on qualified pipeline, conversion rates and revenue impact.
Staying close to industry news, competitor activity and customer pain points, using those insights to sharpen positioning, content and campaign strategies

Requirements

Strong hands-on B2B SaaS marketing experience
Evidence of strong background in lead generation
Proven campaign execution driving revenue
Fluent in B2B marketing reporting, insight and strategy
Multi-channel expertise, with an integrated mindset
Commercially driven, with the ability to derive insight from limited data or results
Bias for action and the confidence to make quick decisions
Leadership experience and competence managing and growing a team
Strong communication skills, and the ability to manage upward as well as lead a department

Benefits

Competitive salary, bonus and equity options
Flexible working options
Work from anywhere for up to 4 weeks a year
TiPJAR rewards scheme
Salary Sacrifice Pension Scheme
Company socials
A values-led, supportive team
A workplace where your ideas matter and your impact is visible
A genuine leadership role shaping the future of a high-growth SaaS business
The chance to work closely with some of the UK’s leading hospitality operators

TiPJAR®

Open Positions (1)

Marketing

Marketing Director