Role Overview

Develop and execute comprehensive SEO strategies across technical, on-page, and local search disciplines.
Conduct in-depth technical SEO audits covering site architecture, crawlability, Core Web Vitals, schema markup, and indexation.
Perform keyword research and competitive gap analysis using Ubersuggest, SEMrush, Ahrefs, and Google Search Console.
Optimise on-page elements including meta tags, heading structures, internal linking, and content alignment to search intent.
Manage and optimise Google Business Profile listings and local citation building for multi-location or service-area businesses.
Monitor rankings, organic traffic, and search performance; deliver regular reporting with actionable insights.
Collaborate with developers and content teams to implement SEO recommendations effectively.
Plan, build, and manage Google Ads campaigns across Search, Display, Shopping, and Performance Max.
Conduct keyword research, ad copy testing (A/B), audience segmentation, and bid strategy optimisation.
Monitor and analyse campaign performance via Google Ads and Google Analytics 4; optimise for ROAS, CPA, and conversion volume.
Manage advertising budgets efficiently and provide transparent ROI reporting to stakeholders.
Stay current with Google Ads product updates, algorithm changes, and best practices.
Design, build, and execute email marketing campaigns including newsletters, drip sequences, re-engagement flows, and promotional sends.
Segment email audiences and personalise content based on CRM data, behavioural triggers, and lifecycle stages.
Manage A/B testing of subject lines, content, and send times to continuously improve open rates, CTR, and conversions.
Ensure email compliance with CAN-SPAM, GDPR, and relevant data privacy regulations.
Analyse campaign performance and provide regular reports on deliverability, engagement, and revenue attribution.
Manage and maintain the CRM platform (e.g., HubSpot, Salesforce, Zoho, or equivalent) ensuring data integrity and clean segmentation.
Build and optimise automated workflows, lead scoring models, and nurture sequences aligned to the sales funnel.
Work closely with sales and customer success teams to align CRM processes with lead qualification and pipeline management.
Generate CRM reports and dashboards to track lead lifecycle, conversion rates, and customer retention metrics.
Consolidate performance data across all channels into clear, executive-ready dashboards and reports.
Use Google Analytics 4, Looker Studio, and channel-native tools to monitor KPIs and surface opportunities.
Translate data into strategic recommendations that inform campaign direction and budget allocation.

Requirements

3–6+ years of hands-on digital marketing experience with proven results across SEO and paid channels.
Proficiency with SEO tools: SEMrush, Ubersuggest, Ahrefs, Screaming Frog, Google Search Console.
Demonstrated experience managing Google Ads campaigns with measurable ROI outcomes.
Strong understanding of local SEO signals, Google Business Profile optimisation, and citation management.
Experience with at least one major email marketing platform (Mailchimp, Klaviyo, HubSpot Email, ActiveCampaign, or similar).
Hands-on CRM experience with workflow automation and lead nurturing (HubSpot, Salesforce, Zoho, or equivalent).
Solid grasp of Google Analytics 4 (GA4), UTM tracking, and conversion setup.

Benefits

Competitive salary commensurate with experience.
Opportunity to shape and lead the digital marketing function with real strategic influence.
Access to premium tools and platforms to do your best work.
Collaborative, growth-oriented team culture with ongoing learning and development support.
Flexible working arrangements where applicable.

Prosupport Services Company Limited

Open Positions (1)

Marketing

Digital Marketing Specialist