Role Overview

Own and execute all multi-channel outbound campaigns (email, paid, content syndication, webinars, etc.) to drive qualified leads and pipeline
Write, edit, and optimize campaign messaging aligned to Cyware’s ICPs and product value props. Leverage AI tool and automation capabilities to create reusable campaign messaging
Use tools like HubSpot, Salesforce, 6sense, and popular AI-based platforms (examples may include Jasper, copy.ai, adcreative.ai, albert.ai, etc.) to design, execute, and automate campaigns
Collaborate closely with Product Marketing, BDRs, Channel, and Content teams to align messaging and timing
Must be a self starter with excellent organization skills to manage multiple priorities and keep the executive team informed and the operational teams active in achieving the campaign goals
Track and manage leads across all inbound and outbound sources — webinars, events, paid, direct — and help unify lead journeys
A/B test subject lines, creative, and audience segments for performance optimization
Analyze and report on campaign performance (MQLs, SQLs, pipeline influenced/sourced), and iterate quickly
Partner with BDRs on follow-up strategies and outbound cadences aligned to campaign content. Must be proficient to train BDRs to adapt AI solutions to generate qualitative data, and ideas for a faster BDR outcome
Maintain and grow our marketing contact database, including enrichment, segmentation, and compliance
Execute campaign strategies developed in collaboration with the Head of Growth / Demand Gen, ensuring flawless and timely rollout across outbound, paid, and lifecycle channels
Translate strategic goals into actionable campaign briefs, timelines, and deliverables, working with content, design, and ops to bring programs to life
Nurture the corporate Vision and the campaign theme until a desired outcome is achieved.

Requirements

5–8 years of marketing experience, with at least 3+ years in cybersecurity or a technical B2B SaaS domain
Proven track record running demand generation or outbound campaigns that resulted in meaningful pipeline
Exceptional writing skills and understanding of how to craft persuasive campaigns for technical and executive buyers (e.g. CISOs, SOC, Threat Intel)
Strong data and Agile mindset: you plan, organize, track, report, and optimize based on what’s working
Must have strong brand stewardship bringing unique cultural nuances, emotional hooks and brand voice that make a campaign stand out rather than blend in
Experience with campaign attribution, UTM tracking, and integrating lead sources across webinars, events, paid campaigns, etc
Self-starter with creative energy, hustle, and strong ownership mentality
Demonstrable proficiency in AI tools, Prompt engineering and iterations, AI Orchestration relevant to the job function
Ability to manage multiple campaigns and deadlines with calm and clarity.

Tech Stack

Cyber Security

Benefits

We foster an exciting and challenging start-up culture.
We’re not just employees. We’re people.
We offer a comprehensive benefits package including time off, paid holidays, retirement plans, insurance coverage and much more.
We’ll invest in your career.
We offer competitive compensation packages.
We value diversity of people, culture, and ideas.

Cyware

Open Positions (1)

Marketing

Campaign Manager