Role Overview

Build the Pipeline (40% of your time) You’ll plan and run B2B campaigns that generate real leads — not vanity metrics. This means LinkedIn content with a point of view, webinars that attract decision-makers, conference activations that start conversations, and a website that works harder than a digital brochure. You’ll own the marketing calendar, manage the budget, and know exactly what’s working and what’s not.
Convert and Nurture (40% of your time) Here’s where most small consultancies drop the ball — and where you’ll make the biggest difference. You’ll call MQLs, qualify their interest, and book meetings for the partners. But more importantly, you’ll build the system that nurtures every lead that doesn’t convert today. Email sequences, follow-up workflows, re-engagement campaigns — a proper CRM-driven machine where nothing falls through the cracks. You’ll set up lead scoring, track pipeline metrics, and report on what the data is telling us.
Sharpen the Message (15% of your time) You’ll be the guardian of how altoValue sounds — externally and to clients. This means drafting case studies, polishing proposal documents, preparing meeting briefs for the partners, and ensuring that everything we put in front of a client reflects the quality of our work. If you can write a LinkedIn post that gets a CHRO’s attention AND a project report that impresses a board, you’re our person.
Keep Things Running (5% of your time) Minimal but necessary — handling core admin and operational tasks that keep the office running smoothly. How We’ll Know This Is Working No ambiguity. You’ll have clear KPIs and sales targets from month one:
MQLs generated per month — volume and quality
Conversion rate from MQL to booked partner meeting
Pipeline contribution — the revenue opportunities your work creates or influences
Sales targets — measurable commercial outcomes tied to your performance bonus
Lead nurture performance — engagement, progression, eventual conversion
Content impact — reach, engagement, and lead attribution
Client deliverable quality — measured by partner and client feedback

Requirements

5+ years in B2B marketing, communications, or business development — ideally in professional services, consulting, or a B2B environment where you’ve sold expertise, not products
Hands-on experience building CRM funnels, lead nurture sequences, and pipeline reporting (HubSpot, Zoho, Salesforce, or similar — we care about the thinking, not the specific tool)
The ability to write — really write. Compelling LinkedIn posts, sharp email sequences, polished client reports, all in both Greek and English
Confidence to pick up the phone and speak with C-level executives — CHROs, CEOs, COOs — without flinching
A commercial mindset — you understand that marketing exists to drive revenue, and you’re comfortable being measured on sales targets
Strong organizational instincts and the ability to run multiple workstreams without dropping balls

What will set you apart:

Experience in or genuine curiosity about management consulting, organizational development, or change management
Understanding of AI and digital transformation trends — not as a technologist, but as someone who can translate these topics into compelling business narratives
A track record of building growth processes from scratch, not just inheriting and maintaining them
The kind of initiative where you see a gap, propose a fix, and execute it before anyone asks

Benefits

Competitive salary with performance-based bonuses tied to real growth and sales outcomes
Hybrid flexibility — work on-site or remotely, whatever makes you most productive
Complimentary gym membership — because energy fuels everything
A modern, friendly work environment with a small team that moves fast
Weekly team events — because we take the work seriously, not ourselves
Direct access to the partners and genuine influence over the company’s growth trajectory — this isn’t a role where you’ll be buried in a department

altoValue

Open Positions (1)

Marketing

Business Growth and Communications Coordinator