Role Overview

Build, test, and launch campaigns supporting outbound sales, lead engagement, and client communication
Turn rough ideas, notes, or internal content into launch-ready campaigns quickly
Maintain a consistent cadence of outbound marketing activity across email and LinkedIn Newsletters (existing client)
Own the creation and distribution of our quarterly newsletter
Ensure content is clear, relevant, and visually polished
Continuously improve engagement and readability
Build and manage multi-step journeys using Journey Builder
Use Automation Studio and Content Builder to support campaign execution
Create and maintain reusable templates to improve speed and consistency
Support LinkedIn and email-based outreach campaigns in partnership with sales
Build and manage multi-touch sequences across platforms (email + LinkedIn touchpoints)
Work with tools such as: Salesforce Marketing Cloud
Coordinate pre-event organization and logistics for major trade shows and events, working with design and sales teams
Design and launch automated lead nurturing sequences in Salesforce Marketing Cloud for event attendees and booth visitors.
Execute timely post-event follow-up strategies, including BDR outreach and campaign tracking, to ensure clean lead-to-opportunity conversion
Manage audience segmentation, data extensions, and suppression logic
Ensure the right message reaches the right audience at the right time
Maintain clean, organized marketing data aligned with Salesforce CRM
Act as the visual filter for all outbound marketing
Produce clean, professional email layouts with strong hierarchy and calls to action
Ensure all campaigns are mobile-friendly and aligned with YOVU branding
Track campaign performance (open rates, CTR, engagement, conversions)
Monitor outreach effectiveness across both email and LinkedIn channels
Provide clear, practical insights on what’s working and what’s not
Continuously improve templates, targeting, and messaging
Own final QA before launch: links, formatting, personalization fields, segmentation logic
Ensure campaigns go out clean, accurate, and error-free

Requirements

Strong hands-on experience executing email and automation campaigns
Experience with Salesforce Marketing Cloud (or a comparable platform)
Working knowledge of journey building, segmentation, and campaign testing
Strong design judgment—ability to create clean, professional B2B emails
Comfortable working with HTML/CSS for email edits and troubleshooting
Experience supporting or executing outbound campaigns across email and LinkedIn
Highly detail-oriented with a strong sense of ownership and accountability
Able to take incomplete inputs and turn them into finished campaigns
Experience with LinkedIn outreach or sequencing tools (e.g., Expandi, Dripify, Waalaxy, Lemlist, Apollo, Outreach, Salesloft) (Nice to Have)
Familiarity with LinkedIn Sales Navigator and lead list building (Nice to Have)
Experience scheduling or analyzing LinkedIn content (Buffer, Hootsuite, Sprout, Taplio, etc.) (Nice to Have)
Experience working with Insurance Vertical, or B2B sales environments (Nice to Have)
Familiarity with Salesforce CRM and marketing-to-sales workflows (Nice to Have)
Ability to create supporting assets (PDFs, one-pagers, basic landing pages, Presentation Slides) (Nice to Have)

Tech Stack

Apollo
Cloud

YOVU Office Phone

Open Positions (1)

Marketing

Campaign & Marketing Automation Manager