Responsiv is a company that helps organizations stay ahead of regulatory change through AI technology. They are seeking a Marketing Director to define their market presence, shape industry conversations, and create qualified marketing pipelines.

Responsibilities:

Define and enforce a high bar for brand, voice, and visual identity, ensuring Responsiv feels both modern and enterprise-grade
Define what “great” looks like for an enterprise-grade AI company in a highly regulated space—and make it real
Own the voice, visual identity, and standards for how we present ourselves to customers, partners, and investors
Make the website a critical sales asset
Position Responsiv credibly in a fast-moving, competitive AI market
Know how to balance ambition, differentiation, trust, and buyer skepticism
You use AI personally to operate at exceptional speed, quality, and leverage
Build earned media and industry visibility
Develop relationships with press, analysts, and relevant market influences
Create market moments around launches, research, customers, and regulatory developments
Position Responsiv as a serious authority in Regulatory Change Management
Identify the 8–12 highest-leverage campaigns, events, or activations each year
Run hosted events, webinars, conferences, briefings, and executive programs
Publish original research, benchmarks, and thought leadership
Collaborate with our partners to build joint campaigns
Give sales timely, credible reasons to engage target accounts
You will have a goal (MQLs/Opportunities Generated) that you will focus on delivering
This isn't done through tactical demand generation, but the culmination of your strategic campaigns
Turn complex product value into clear, compelling narratives for legal, compliance, and regulatory leaders
Own positioning, ICP definitions, and core messaging across the funnel—from first touch to late-stage deals
Partner deeply with product and sales to ensure what we say matches what we ship and what customers need

Responsiv

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Marketing

Marketing Director