Develops and communicates sales and marketing plans
Conducts market research as necessary to gather design input, market trends, competitive activity, customer perspectives, etc.
Establish and maintain sales team onboarding process and ongoing sales training curriculum
Develops and manages product line marketing budgets within overall operating budgets
Gathers, analyzes and prepares information about the market(s), growth rates, pricing, competitions, reimbursement, emerging technologies, etc.
Responsible for the development, training and distribution of all marketing materials, sales aids, advertisements, reimbursement guides, etc. to support the ElectroCore product lines
Facilitates the collection of information and documents the customer requirements for all new product development projects and provides analysis to prioritize development projects for R&D and Regulatory/Clinical
Prepares and executes detailed new product launch plans, which include positioning, clinical data, selling tactics, forecasting, pricing, reimbursement, promotional programs, press releases, sales training, physician training, etc.
Interprets and translates scientific clinical data into commercial implications
Represents marketing group on cross-functional teams interfacing with product development, production and manufacturing to develop new products or enhance existing products based on the ElectroCore technology
Lead team of direct reports (e.g., product managers, associate product managers)

Minimum 8-10 years medical device marketing experience
Individually led multiple successful new product launches
Excellent presentation, organizational and interpersonal skills required
Extensive knowledge of medical device industry and company products
Ability to prepare and deliver presentations to the management team and board of directors
Good clinical acumen and ability conduct tabletop demonstrations and articulate technical attributes
Experienced negotiator and ability to prepare, edit and execute necessary contracts and documents

electroCore

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