Role Overview

Define and own the overarching paid search strategy on your portfolio of accounts and deliver activation excellence across search platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
Leverage a solid understanding of feed management including strategy and build within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
Be a collaborative partner between your peers in Client Partnership, Creative, Growth and Activation teams to ensure proper execution of strategy and client stewardship
Be a storyteller: turning complex search strategies into compelling campaign recommendations
Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis
Cultivate strategic partnerships with clients, acting as a trusted advisor on search and digital marketing
Provide critical perspective and stay ahead of platform updates, industry trends, and emerging technologies
Overseeing direct reports in strategy development and provide mentorship and training opportunities to assist with career growth and delivering on client expectations
Support new business initiatives and pitches by conducting platform audits, developing strategy slides and being the paid search expert within presentations

Requirements

5+ years of proven experience in developing paid search media plans, strategic presentations
Experience contributing to new business pitches
Ability to anticipate client requests, team and agency needs and provide proactive solutions
Proficiency in research platforms, paid search platforms and analytics dashboards
Certifications in digital marketing and/or paid search media strategy are a plus (Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, Google AI Powered Shopping Ads Certification etc.)

Benefits

Full medical, dental, and vision benefits as well as generous retirement program
Thoughtful parental leave and return program
Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
Ongoing learning and development opportunities

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Open Positions (1)

Marketing

Lead, Paid Search