Proactively identify strategic challenges and opportunities where decision support anchored in data is needed with a primary focus on optimizing online experience
Be the driver for data driven decisions making in your initiative/product team by converting data from diverse sources into insights and provide the team with a clear, comprehensive 360 view of customer behaviour and data driven recommendations for performance optimisation
Apply advanced analytics methods and tools to model, execute and follow up initiatives from idea to industrialization
Be responsible for the full analysis process from problem and scope definition to data extraction, cleaning, analysis, visualization, creating recommendations, and presenting results
Define and setup measurable KPIs and OKRs, own and maintain their visualization for commercial performance reporting
Collaborate with cross-functional teams to support and guide A/B testing initiatives with the insights (digital optimization, user journey analysis, commercial analysis etc.)

Proven several years of experience as either as Data Analyst, Web Analyst, Product/Business Analyst or similar
Strong business sense and business interest with the ability of making sound interpretations of data and other information
Excellent communication skills and are skilled in translating and explaining complex data analysis to non-technical and/or senior stakeholders
Hands-on working experience writing advanced SQL queries to extract, prep, validate, and analyse large data sets
Proven experience in conducting advanced web analyses using web analytics tools (e.g., GA4, Adobe Analytics, Search Console, etc.)
Proven experience working with at least one marketing attribution model with ability to demonstrate how different models can impact perceived value of marketing channel
Proven experience in data analysis, ideally within CRM, marketing analytics, or customer insights
Hands-on working experience in data visualization tools (i.e. Looker studio or powerbi etc.)
Hands-on experience building data analytics solutions using programming languages such Python, or R
Good skills in Google Sheets or Excel
Understanding of data layers & marketing pixels
Fluent in English

Digitalenta

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