  Own and manage the SVOD platform backend (Vimeo OTT), including UX/UI configuration, site architecture, and ongoing product enhancements

Serve as the primary point of contact with the platform vendor (Vimeo OTT), managing the relationship quarter-to-quarter and ensuring shared goals and growth targets remain on track
Oversee GFX designers responsible for all streaming platform assets, show and series posters, branding, and artwork, and track deadlines across the asset pipeline
Manage the comprehensive asset list for all website requirements
Lead streaming analytics: track subscriber growth, watch-time, churn, and conversion metrics; synthesize data into actionable recommendations for Leadership, Social, and Production teams
Act as the internal cross-departmental liaison for all things SVOD. Communicate platform needs to every department and surface insights and learnings to Company Leadership
Manage the Shopify storefront and serve as the day-to-day lead on the merchandise vendor relationship
Build and maintain the product calendar; source, hire, and guide designers from concept through execution
Coordinate with Social, Production, Post, and Podcast departments to develop promotional assets and integrate designs natively into content and social platforms
Set merchandise sales targets and KPIs alongside leadership and drive the team toward achieving them
Conceptualize and launch merchandise campaigns; collaborate with the Social team on promotions
Utilize sales analytics and performance data to continuously optimize the product mix and merchandising approach

Bachelor's degree in Media/Film/TV Studies, Communications, Advertising, Marketing, or equivalent professional experience

4+ years of experience at an established media company or consumer brand
Hands-on experience managing a streaming platform or SVOD product (Vimeo OTT, Brightcove, or similar) strongly preferred
Familiarity with e-commerce platforms (Shopify) and merchandise operations
Strong analytical skills: comfortable pulling, interpreting, and acting on subscriber and sales data
Excellent cross-functional communication skills; able to manage up to leadership and laterally across departments
Creative eye with the ability to guide designers and uphold brand standards
Deep understanding of the digital media and social media landscape — what drives audience growth, retention, and conversion

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