Lead and execute portfolio-wide marketing strategies for lease-up, acquisition, and stabilized communities.
Develop multi-channel campaigns across digital, social media, print, email, websites, and online advertising to support occupancy and resident engagement.
Partner with on-site teams through regular occupancy meetings, using market data and performance metrics to recommend marketing strategies that drive results.
Oversee marketing technology, websites, SEO, analytics, online reputation management, and reporting to continuously improve lead generation and campaign performance.
Manage advertising vendors, marketing budgets, branding standards, marketing materials, and department processes while leading and developing the marketing team.
Collaborate across departments to support new community launches, software implementations, training initiatives, and company-wide marketing communications.
Ensure consistent branding and messaging across all communities while maintaining compliance with approved marketing strategies and Fair Housing marketing requirements.
Develop marketing resources, templates, and best practices that equip on-site teams to successfully market their communities and achieve occupancy goals.

7+ years of professional marketing experience, preferably within multifamily housing; affordable housing experience is a plus.
Strong knowledge of digital marketing, branding, social media, SEO, website management, analytics, and campaign performance measurement.
Experience leading marketing projects, managing multiple priorities, and collaborating with cross-functional teams in a fast-paced environment.
Proficiency with Adobe Creative Cloud, Canva, Microsoft Office, Smartsheet, and marketing technologies; experience with RealPage is preferred.
Excellent communication, creativity, analytical thinking, and project management skills, along with a willingness to travel occasionally throughout the portfolio.

Gorman & Company

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