Role Overview

Own the day-to-day administration, optimization, and governance of HubSpot as the primary marketing automation platform.
Architect, maintain, and enhance the integration between HubSpot and Salesforce to ensure data integrity, process alignment, and operational efficiency.
Design and manage scalable systems supporting lead capture, lifecycle management, campaign execution, attribution, reporting, and sales handoff processes.
Build and optimize marketing automation workflows that improve lead management, campaign performance, operational efficiency, and customer engagement.
Translate marketing and sales requirements into scalable processes, automations, dashboards, reporting, and system enhancements.
Support campaign execution through audience segmentation, automation, tracking, reporting, and performance measurement.
Identify operational inefficiencies and implement scalable solutions that improve workflow effectiveness, data quality, and business outcomes.
Evaluate, implement, and manage marketing technologies that enhance automation, visibility, scalability, and revenue performance.
Design, build, and optimize AI-enabled workflows and automations that improve marketing operations, campaign execution, lead management, reporting, data enrichment, and sales follow-up processes.
Own marketing database governance and data quality, ensuring accurate segmentation, compliance, and trusted business data.
Manage lead capture, lead scoring, routing, and lifecycle processes to improve lead quality, conversion rates, and sales effectiveness.
Build and maintain dashboards, reports, and analytics that provide actionable insights into campaign performance, funnel health, attribution, and operational KPIs.
Monitor and analyze marketing performance to identify opportunities that improve campaign effectiveness, funnel conversion, and revenue impact.
Partner closely with Marketing, Sales, Revenue Operations, and Leadership teams to align processes, systems, reporting, and operational priorities.
Serve as the primary owner of marketing operations execution, process improvement, and system optimization initiatives.
Perform other related duties as assigned.

Requirements

Bachelor’s degree in Marketing, Business, Information Systems, Data Analytics, or a related field — or equivalent practical experience — required.
7+ years of progressive experience in Marketing Operations roles within a B2B SaaS environment.
Extensive hands-on expertise administering and optimizing HubSpot, including automation, reporting, segmentation, lifecycle management, and campaign operations.
Strong experience supporting Salesforce environments and managing HubSpot/Salesforce integrations.
Proven ability to design, build, and optimize marketing operations systems, workflows, lead management processes, scoring models, reporting frameworks, and automation programs.
Strong understanding of B2B SaaS demand generation, funnel management, attribution, campaign operations, and sales handoff processes.
Experience managing marketing databases, data governance initiatives, email operations, audience segmentation, and compliance-related processes.
Demonstrated experience building dashboards, reports, and analytics that support data-driven decision-making and business growth.
Experience evaluating and implementing AI-enabled tools and workflows to improve marketing operations, automation, reporting, and operational efficiency.
Strong analytical, problem-solving, and troubleshooting skills, with the ability to identify root causes and implement practical solutions.
Ability to operate as a senior individual contributor who can both develop strategy and execute the hands-on work required to deliver results.
Strong project management, organizational, and stakeholder management skills, with the ability to manage multiple priorities in a fast-moving environment.
HubSpot certifications preferred.
Salesforce certifications or advanced Salesforce administration experience preferred.
Experience supporting account-based marketing programs, attribution platforms, enrichment tools, sales engagement technologies, or related marketing operations tools preferred.
Experience supporting a scaling B2B SaaS organization with multiple customer segments and go-to-market motions preferred.
Familiarity with AI-powered marketing, sales automation, and revenue operations technologies preferred.

Benefits

Competitive compensation package
Professional development opportunities
Supportive work culture

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Operations

Marketing Operations Manager