Role Overview

Execute and optimize demand generation programs that drive qualified pipeline including always-on campaigns, ABM, and event follow-up
Help improve how we measure and scale demand generation through clear reporting, actionable insights, and improved data quality and effectiveness across the MarTech stack
Support demand generation for new markets through targeted campaigns, messaging, and web experiences
Execute ABM programs using enterprise motions including targeted ads, personalized email outreach, and tailored landing page experiences
Own our email marketing program end to end including segmentation, persona nurture workflows, and campaign execution
Continuously optimize and manage our paid digital campaigns across channels, providing budget recommendations grounded in performance data
Partner with the Marketing Director to inform content priorities based on campaign performance and audience insights
Collaborate on and contribute to campaign content such as emails, landing pages, and briefs while leveraging team support for larger assets
Support SEO and AI-driven search visibility efforts by optimizing content and identifying opportunities to improve performance
Partner with specialized external partners to advance projects and meet set objectives
Run and iterate on experimentation initiatives, including A/B testing to improve performance and conversion
Own and optimize marketing’s use of technology, AI tools and Account Engagement (Pardot) to improve automation, segmentation, and reporting
Develop and maintain reporting dashboards, using data and attribution insights to improve campaign performance and pipeline outcomes
Collaborate with Sales on system alignment and lead scoring model

Requirements

3-5 years in B2B SaaS demand generation, growth, or digital marketing roles
Proven track record of building and optimizing campaigns that drive pipeline
Strong understanding of funnel metrics and conversion optimization across the buyer journey
Hands-on experience with AI-powered demand generation tools, Salesforce and Account Engagement (Pardot)
Comfortable owning campaign performance and reporting with the ability to turn data into action
Experience running A/B tests and experiments across channels, email, and landing pages
Experience managing digital campaign budgets and optimizing spend for performance and ROI
Strong instincts for messaging and content that drives engagement and conversion
Comfortable contributing to content development in a lean team environment
Self-starter who can move quickly and collaborate cross-functionally

Benefits

Competitive salary
Professional development opportunities
Health insurance
Paid time off
Flexible work arrangements

Traction Rec

Open Positions (1)

Marketing

Demand Generation Specialist