Develop and execute a comprehensive SEO strategy spanning technical, on-page, and off-page disciplines.
Conduct in-depth keyword research and search intent mapping to identify content and ranking opportunities across the full funnel.
Optimize product pages, category pages, and landing pages for both traditional search and AI-powered search surfaces.
Collaborate with content and creative teams to produce SEO-optimized content briefs and audit existing content for gap and improvement opportunities.
Manage technical SEO health including site architecture, crawlability, page speed, Core Web Vitals, and structured data/schema markup.
Monitor, analyze, and report on organic performance using Google Search Console, GA4, and rank tracking tools.

3+ years of experience in an SEO role
Proficiency in SEO tools (Ahrefs, SEMrush, Google Search Console, GA4 etc)
Strong understanding of technical SEO including site architecture, crawl budget, Core Web Vitals, and schema markup
Experience developing content strategies and writing SEO-driven content briefs
Familiarity with AI search surfaces and emerging Generative Engine Optimization (GEO) best practices
Comfortable using AI tools (e.g., ChatGPT, Claude, Perplexity) to accelerate keyword research, content ideation, and workflow efficiency
Analytical mindset with the ability to turn data into prioritized insights
Strong cross-functional communication skills
Ability to work during U.S. work hours (PT/ ET)

GrowthPair

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