Own and execute the company’s brand strategy, messaging, and visual identity across all channels.
Manage HubSpot CRM as the central marketing and sales enablement platform, including pipeline visibility, lead nurturing, and reporting.
Develop and publish content across website, blog, social media, and email channels to drive engagement and support SEO and AEO goals.
Lead SEO and AEO strategy to improve organic search rankings and AI-driven search visibility.
Plan, execute, and optimize multi-channel digital campaigns, including search, social, display, and email.
Build and manage email marketing workflows, segmentation, automation, and A/B testing within HubSpot.
Track and report on key marketing metrics using tools such as Semrush, HubSpot, and Google Analytics.
Collaborate with sales, leadership, and operations to align marketing with pipeline and retention goals.

Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
7+ years of marketing experience, preferably in B2B tech, SaaS, or IT services.
2+ years supporting sales teams in a consultative or service-driven environment.
Hands-on proficiency with HubSpot CRM (Marketing Hub, Sales Hub, and reporting).
Working knowledge of SEO and AEO principles.
Experience managing website content, analytics, and performance optimization.
Strong writing and content creation skills for a B2B audience.
Analytical mindset with the ability to translate data into action.
Proven ability to execute multi-channel marketing programs independently.
Demonstrated portfolio showing measurable business impact.

Blue Alliance

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