You independently develop new ad concepts, advertorial concepts, hooks, and formats following funnel logic (Eugene Schwartz, awareness stages, etc.)
You brief creators and designers based on your concepts
You analyze creative performance and derive concrete actions and tests from it (creative iterations, new angles, new funnel ideas)
You work closely with the media buying team to translate data-driven learnings directly into creative concepts
You are responsible for the creative direction on Meta Ads, TikTok, YouTube Shorts, and native ads
You monitor competitors, test formats, and introduce new ideas that directly generate REVENUE

Several years of experience in direct response creative strategy (ideally in a D2C environment)
Nobody can teach you much about funnel marketing—you know it inside out
You understand people: emotions, pain points, desires. You turn these into high-converting ads
Deep understanding of funnel thinking, awareness stages, offer structure, UGC, storytelling, VSLs, scroll-stops, and conversion psychology
You can brief others well (copy, design, video) and are excellent at clearly communicating your concepts
You work in a structured, fast, and independent manner and consistently deliver effective creatives
You are ambitious, want to grow, and want to be part of a performance engine room — not a corporation or juggling agencies, but real co-creation

A team focused on performance
The freedom of a freelancer with the planning security of an employee
Compensation that matches your skills
Professional, technical setup (of course)
Insights into a rapidly scaling D2C model
Real ownership of your results — you act like an entrepreneur within the company, not just following instructions
4 amazing offline team events per year, in Germany and abroad

everydays GmbH

Open Positions (1)