Role Overview

Define and evolve Mend.io’s category narrative, positioning, and differentiated value proposition
Shape and refine ICP segmentation and buyer personas across enterprise security, AppSec, DevSecOps, and engineering leaders
Drive go-to-market strategy for new product launches and major releases.
Translate product capabilities into compelling business value for CISOs and security decision-makers
Develop clear, differentiated messaging frameworks aligned to key verticals and use cases
Own core messaging across website, sales materials, field enablement, and campaigns
Elevate Mend’s thought leadership in open source security, SCA, and software supply chain security
Build scalable sales enablement programs including playbooks, pitch decks, battlecards, ROI tools, and objection handling frameworks
Partner with Sales Leadership to increase win rates and shorten sales cycles
Support enterprise deals with strategic messaging and competitive insights
Lead cross-functional product launch processes
Ensure cohesive positioning across Mend’s platform and modules
Influence roadmap prioritization through market and competitive insights
Establish a structured competitive intelligence function
Analyze market trends, industry shifts, and emerging threats impacting AppSec
Equip sales teams with actionable competitive differentiation
Lead Analyst Relations to strengthen positioning in industry reports, e.g., Gartner, Forrester, IDC
Represent Mend.io at key industry events, conferences, and executive briefings
Build, mentor, and scale a high-performing product marketing team
Establish measurable goals tied to pipeline contribution, win rates, and product adoption

Requirements

10-15+ years of B2B SaaS marketing experience with 5+ years in senior product marketing leadership
Strong background in cybersecurity, application security, DevSecOps, or developer-focused SaaS
Proven experience marketing to enterprise buyers, CISOs, security leaders, platform engineering
Demonstrated success in scaling product marketing at a growth-stage company
Experience supporting complex, multi-stakeholder enterprise sales cycles
Strong executive communication and storytelling skills
Analytical mindset with experience leveraging market and performance data to drive strategy. Operational system experience: SFDC, Jira
Experience working with industry analysts and influencing market perception
Comfort and experience leveraging AI-enabled tools, including large language models, to drive efficiency and results

Tech Stack

Cyber Security
Open Source
SFDC

Benefits

Creating clear, differentiated market positioning that strengthens Mend’s competitive advantage
Increase our win rates and improved competitive displacement
Lead successful launches of new offerings with measurable pipeline impact
Ensure strong alignment between Product, Sales, and Marketing
Elevate our brand authority in open source and software supply chain security

Mend.io

Open Positions (1)

Product

Head of Product Marketing