Octagos is modernizing remote cardiac monitoring with AI-powered automation and seamless EHR integrations. They are seeking a Director of Product Marketing to own the go-to-market strategy, product positioning, and market activation for their cardiac remote monitoring platform, translating product innovation and clinical performance into compelling narratives that drive demand and support revenue growth.

Responsibilities:

Own end-to-end product positioning and messaging for Octagos
Define and maintain core narratives, value propositions, and proof points by buyer persona
Translate clinical performance, AI accuracy, and operational outcomes into clear, defensible market differentiation
Ensure consistent product messaging across sales, marketing, partnerships, PR, and executive communications
Lead GTM strategy for new products, features, and platform enhancements, from launch planning through field enablement
Partner closely with Product, Clinical, Training, and Engineering teams to deeply understand roadmap priorities, use cases, and customer impact
Directly engage with the Training manager to expand product knowledge
Develop launch frameworks including messaging, packaging narratives, pricing context, sales plays, and rollout plans
Define success metrics for launches and continuously optimize based on market feedback and performance data
Own product marketing enablement for Sales, including pitch decks, product one-pagers, competitive battlecards, FAQs, and objection-handling frameworks
Equip Sales with persona-specific narratives that articulate value across enterprise health systems, IDNs, and physician groups
Partner with revenue leadership to support deal acceleration, strategic account pursuits, and competitive takeaways
Serve as the primary product marketing escalation point for complex deals and competitive scenarios
Lead development of customer proof assets including case studies, clinical outcomes summaries, ROI analyses, and performance benchmarks
Translate real-world deployment data and AI performance metrics into credible, executive-ready marketing materials
Build and scale customer advocacy programs to support referenceability, peer-to-peer selling, and thought leadership
Own competitive intelligence strategy including market analysis, positioning frameworks, and win/loss insights
Continuously assess competitor messaging, product claims, and GTM motions to sharpen Octagos’ differentiation
Serve as the voice of the market internally, bringing buyer insights, objections, and emerging trends into product and leadership discussions
Act as the connective tissue between Product, Clinical, Sales, Marketing, Training, and Executive teams
Influence roadmap prioritization by bringing market, customer, and competitive insight into product planning
Ensure product marketing strategy scales with Octagos’ growth, enterprise expansion, and evolving GTM motions

Requirements:

Proven experience leading product marketing strategy in healthcare SaaS, MedTech, or digital health
Strong expertise in product positioning, GTM execution, and sales enablement for complex enterprise buying cycles
Demonstrated success developing data-driven case studies, ROI narratives, and executive-level product messaging
Experience partnering cross-functionally with Product, Sales, Clinical, and Executive teams
Ability to manage agencies, vendors, and budgets with a strong ROI mindset
Deep understanding of healthcare buying dynamics, HIPAA-compliant marketing, and regulated markets
8–12 years of progressive marketing experience, with significant depth in product marketing roles
Experience in cardiac remote monitoring, RPM, cardiology solutions, healthcare SaaS, or digital health strongly preferred
Proficiency with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, Pipedrive)
Experience supporting enterprise GTM motions across health systems, IDNs, and physician groups
Willingness to travel up to 20–30% for conferences, customer engagements, and partner meetings

Octagos

Open Positions (1)

Marketing

Director, Product Marketing