Role Overview

Positioning & Messaging: Define and refine our product positioning and messaging across developer, institutional, and monetisation customer segments. Clearly articulate value propositions and differentiate our API and Ads products by ICP and use case.
Sales Enablement: Develop and maintain high-quality sales enablement materials, including case study decks, product one-pagers, sales pitch decks, landing page content, and competitor battle cards.
Go-To-Market (GTM) Execution: Plan and execute GTM for new and existing product features, monetisation offerings, and vertical use cases. Collaborate closely with Product, Sales, and Growth teams to align on GTM briefs, timelines, and success metrics. Develop structured playbooks and messaging frameworks to scale product marketing execution.
Revenue & Demand Support: Partner with Sales and Growth to improve inbound performance and conversion across API and monetisation products, supporting qualified pipeline and self-serve growth.
Product Narrative & Market Insights: Translate technical capabilities into clear business value, conduct customer and competitor research, and continuously refine messaging based on market feedback.
Customer & Market Insights: Conduct user research, win/loss analysis, and competitor benchmarking to refine positioning, identify new verticals, and uncover messaging gaps.
Lifecycle & Pipeline Enablement: Partner with Growth, Rev Ops, and Sales to improve email nurtures, ICP segmentation, and marketing-qualified inbound conversion across API and monetisation products.
Content & Asset Strategy: Partner with Content, Creative and/or freelancers to develop high-impact assets supporting GTM, nurture journeys, and sales conversations.
Thought Leadership & Market Authority: Elevate CoinGecko’s positioning as a trusted data and distribution partner through strategic communications, PR, and product-led narratives that support revenue growth.
Performance & Revenue Impact: Track and measure the commercial impact of GTM initiatives, content, and sales enablement. Provide regular insights on pipeline influence, conversion, and revenue contribution.
Improve Playbooks: In addition to improving existing workflows and guidelines, create new playbooks from scratch when needed. Participate in knowledge-sharing activities and ensure that important information is updated/documented well.
Coaching: Able to mentor interns, junior team members, and manage freelancers.
You are required to support any ad hoc tasks as required by the company.

Requirements

Proven Ability: You are a T-shaped Marketer with 4+ years of relevant experience in product marketing, B2B SaaS, or revenue-focused marketing roles—ideally within API, crypto, fintech, developer tools, monetisation or infrastructure products. You have owned or played a leading role in positioning, go-to-market strategy, sales enablement, and revenue-driving initiatives. You are comfortable operating across both product-led and sales-led growth motions, and have experience supporting enterprise or high-value accounts. A Bachelor's degree in Marketing, Business, Communications, or a related field is a plus.
Marketing Foundations: You’re equipped with strong product marketing fundamentals—positioning, messaging, and GTM execution. You understand sales funnels, ICP segmentation, value propositions, and pipeline influence. You have experience using tools like Google Sheets, GA4, Figma, HubSpot, Salesforce, Mixpanel, or Amplitude. Bonus if you're comfortable working with light data analysis (SQL) or CRM/email tools for lifecycle nurturing.
Domain Knowledge: Passion for cryptocurrency, blockchain, or financial markets is a strong plus. Upon joining, you’re expected to quickly build a deep understanding of our API users (developers, product leaders, institutions) and monetisation clients (exchanges, token teams, L1/L2s), what they value, and how to position our products to meet their evolving needs.
Bias to Action: You’re proactive, resourceful, and results-oriented. You don’t wait to be told what to do—you seek clarity, ask questions, and find ways to move forward. You apply what you learn and are constantly looking to improve both your skills and your output.
Operational Excellence: You have a sharp eye for detail and deliver high-quality, error-free work. Whether you’re building a sales deck, writing product copy, or launching a campaign, you hold yourself—and others—to high standards of execution.
Strong Opinions, Loosely Held: You form opinions based on insights, data, or market signals. You’re confident in making calls, but you’re also open-minded and humble enough to shift direction when better evidence or feedback emerges.
Entrepreneurial: You thrive in ambiguity and enjoy building things from scratch. You’re self-motivated, comfortable working across functions, and eager to take ownership of your projects from strategy to execution.
Excellent Communicator: You write and speak clearly, concisely, and persuasively. You can tailor complex ideas into language that resonates with technical and non-technical audiences alike. You’re able to collaborate well with cross-functional teams, including Product, Sales, and Growth.
Experience hiring and managing freelancers and/or agencies is a plus.

Tech Stack

Benefits

Remote Work Flexibility: Work wherever you feel most productive. We also provide office space in 1Powerhouse (Malaysia) and WeWork (Singapore) if you ever feel like meeting your colleagues in person.
Comprehensive Insurance Coverage: We provide life and hospitalization coverage for you, along with hospitalization coverage for your dependents.
Virtual Share Options: You'll be entitled to virtual options, with terms and conditions.
Bonus: You’ll be entitled to a bonus, with terms and conditions.
Parking Allowance: Allocated on a claim basis to ease the cost of travelling.
Meal Allowance: You will be given a monthly fixed allowance of RM600 or SGD400 to subsidize the cost of your meals.
Learning Allowance: You will be allocated an annual budget of USD500 (claim basis) to help you continuously learn in the pursuit of your professional and personal development.
Social Activity Allowance: Want to set a date to watch a movie or play futsal with your colleagues? Get it organized and we subsidize a portion (claim basis) of the cost.
Annual Company Offsite: We gather once a year to meet each other in person, reflect on the year, and partake in social activities!

CoinGecko

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Marketing

Senior Product Marketer, API & Monetisation