Vehlo is a provider of repair shop technology, founded in 2019. They are seeking a Marketing Programs Manager for their Payments Division, responsible for crafting and implementing marketing campaigns that drive brand awareness and revenue while collaborating with various internal teams.

Responsibilities:

Develop a marketing plan for payments products in conjunction with our divisional marketing teams, including key activities and budgets to support the acquisition of new payments customers (net new, partner-driven, and cross-sell) and the retention of existing customers
Manage and coordinate marketing projects with internal teams and vendor partners, ensuring that deadlines & quality expectations are met. Ensure that investments are maximized with vendor partners
Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan
Work closely with internal stakeholders to create and maintain digital and tangible feature lists and provide examples of feature use cases
Understand and support our partner channels team
Create and maintain a campaign strategy that drives cross-sell and partner leads to our internal sales teams
Create website content related to product, and coordinate updates with the Marketing Services team
Work closely with Marketing Operations to execute campaigns within our marketing automation tool stack
Perform other duties as assigned

Requirements:

Bachelor's degree in Digital Marketing, Marketing or a relevant field
4+ years experience in marketing
Superior knowledge of digital marketing principles
Automotive marketing experience or strong knowledge of the automotive industry
Comfortable using collaboration, automation, and CRM tools such as Marketo, Salesforce, and Jira
Exceptional ROI-tracking skills, able to prove what is –or isn't—working
Familiarity with various online marketing platforms (e.g., Facebook, Google Ads, Microsoft Ads, etc.)
Experience with the Microsoft Office suite
Payments marketing experience
SaaS experience
Prior experience in Payments Product Marketing

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Marketing Programs Manager