ICU Medical is a global market leader in IV therapy and critical care products. They are seeking a Senior Product Marketing Manager for their Vascular Access products, responsible for driving growth and market penetration through strategic marketing initiatives and effective communication of value propositions.

Responsibilities:

Develop and implement comprehensive marketing plan to increase brand awareness and capture market share for Vascular Access in the U.S. market
Serve as the primary product expert and function as a knowledge resource for customers, sales, R&D, product engineering, Supply Chain, Marketing Operations, and Customer Service personnel. Requires the ability to understand, collaborate with and influence key corporate stakeholders, including R&D, operations/production
Conduct market research to identify customer needs, product gaps and market trends -- utilize the insights to inform marketing strategies, messaging, and product development
Coordinate product design, development and release process for Vascular Access products and influence the product development road map
Collaborate with the sales team to develop and execute sales and marketing campaigns, ensuring consistent messaging and positioning across all channels and touchpoints
Create compelling marketing collateral, including brochures, sales presentations, product catalogs, and website content, that effectively communicate the unique value proposition of the Vascular Access products
Work closely with Marketing Communications team to develop and execute online marketing initiatives, including social media campaigns, search engine optimization, and content marketing, ensuring alignment with the defined messaging and positioning
Establish relationships with key opinion leaders and industry associations to drive thought leadership and advocacy for Vascular Access, while leveraging their expertise to refine and enhance the messaging and positioning
Collaborate with external partners for supply and/or commercial partnership
Monitor and analyze market trends, competitor activities, and customer feedback to identify opportunities and threats, and develop appropriate strategies and messaging to address them
Manage marketing budgets, track key performance indicators, and prepare regular reports on marketing campaign effectiveness, market share, and other relevant metrics related to messaging and positioning
Stay up-to-date with industry advancements, regulatory changes, and best practices in marketing to ensure the marketing strategies, messaging, and positioning remain innovative and compliant

Requirements:

Must be at least 18 years of age
Bachelor's degree in business/clinical/technical field is required
Minimum 7 years of work experience in the medical device or healthcare industry, preferably in clinical, marketing, engineering or sales roles
Strong knowledge of the U.S. healthcare market, including hospitals, clinics, and other healthcare settings, and an understanding of the regulatory environment governing medical devices
Ability to analyze market data, customer insights, and competitive intelligence to inform marketing strategies, messaging, and tactics
Strong verbal and written communication skills, with the ability to create compelling marketing collateral and deliver persuasive presentations that reflect the defined messaging and positioning
Excellent project management and organizational skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines
Collaborative mindset with the ability to work effectively in cross-functional teams and build relationships with internal and external stakeholders to shape messaging and positioning
Proficiency in digital marketing tools and platforms, including social media, search engine optimization, and content management systems
Results-oriented mindset with a focus on driving measurable business outcomes and achieving targets
MBA preferred
Experience in Vascular Access is preferred

ICU Medical

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Senior Product Marketing Manager – Vascular Access