Newforma is a company focused on project information management for architects, engineers, and contractors worldwide. They are seeking an Account-Based Marketing Manager who will design and execute account-based programs to drive engagement and revenue within high-value accounts, collaborating closely with Sales and Customer Marketing teams.

Responsibilities:

Collaborate with Sal, Sales, and Customer Marketing to refine the Ideal Customer Profile (ICP), account tiers, and target account lists for both net-new and expansion
Continuously review performance and pipeline data to add/remove accounts and adjust tiering as the business evolves
Conduct deep research on target accounts: firmographics, technographics, installed base, key initiatives, competitive landscape, and organizational structure
Identify key personas (economic buyers, champions, technical evaluators, blockers) and their pain points and triggers
Design and execute 1:1 and 1:few ABM programs that orchestrate channels such as email, paid media, direct mail, content, events, executive outreach, and web personalization
Build and manage playbooks aligned to the customer journey (e.g., pre-opportunity, active deal, renewal, upsell/cross-sell)
Work with Fran to localize and tailor campaigns by region, and with Sal and Jenn for segment, or verticals as needed
Work hand-in-hand with AEs, AMs, CSMs, and Customer Marketing to align plays with account plans, QBRs, and key moments in the customer lifecycle
Provide sales with account insights, messaging, and assets; support personalized outreach sequences and follow-up motions
Join regular account review cadences to propose ABM actions and capture feedback on what is or is not working
Define and track ABM KPIs such as account engagement, buying group reach, opportunities created, deal acceleration, win rate, deal size, and revenue from target accounts
Build and maintain reports and dashboards for target-account performance in partnership with Marketing Ops/RevOps
Apply a test-and-learn mindset: iterate messaging, audiences, channels, and plays based on data and qualitative feedback
Coordinate with Sal, Jenn, Fran and the broader demand gen team to ensure ABM programs are aligned with global campaigns and do not conflict with broader paid/SEO motions
Partner with Content, Product Marketing, and SEO to identify content gaps for key personas and stages; brief and help prioritize content that supports ABM plays
Leverage web and SEO insights (top content, high-intent pages, search terms) to improve ABM targeting and messaging
Use ABM and orchestration platforms (e.g., 6sense, vector, or equivalent), MAP, and CRM to build audiences, run plays, and measure performance
Partner with Marketing Ops to ensure accurate account data, intent signals, and integrations necessary for ABM programs
Document ABM processes, best practices, and case studies to enable scaling across segments and regions

Requirements:

3–6+ years in B2B marketing, with at least 1–2+ years owning ABM programs (or equivalent experience in demand/customer marketing with strong ABM exposure)
Demonstrated experience partnering with Sales on complex, multi-stakeholder deals (mid-market/enterprise or strategic accounts)
Strong project management and collaboration skills; comfortable leading cross-functional initiatives without direct authority
Familiarity with ABM tools (6sense, Vector), MAP (Hubspot), CRM (salesforce), and analytics tools; confident building and interpreting account-level reports
Minimal travel for company and team events
Marketing experience in the AECO industry
Fluent in English & French

Newforma

Open Positions (1)

Marketing

Account-Based Marketing Manager