Ketch is a company that helps modern brands simplify privacy operations and unlock permissioned data for growth. They are seeking a Product Marketing Lead to shape market positioning, create compelling narratives, and execute strong go-to-market strategies.

Responsibilities:

Own and evolve core product messaging: buyer pains → Ketch value → proof
Develop personas, use cases, and solution narratives that help the market 'get it' quickly
Partner with Product and Sales to keep positioning current as the product evolves
Create high-quality deliverables: decks, one-pagers, website copy, product pages, articles/blogs, email copy, and customer/partner narratives
Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations
Collaborate with Demand Gen on launch and campaign assets (webinars, landing pages, nurture copy)
Support product launches end-to-end: launch briefs, messaging, internal enablement, external announcements, and post-launch learnings
Coordinate cross-functional timelines so launches are crisp, on time, and measurable
Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts
Translate competitive insights into practical outputs (battlecards, objection handling, 'why Ketch' proof points)
Capture and synthesize feedback from Sales, Partners, Customers, and the market
Turn insights into recommendations for Product and the broader GTM team (what’s resonating, what’s confusing, what’s missing)

Requirements:

2–5 years in product marketing, product management, solutions consulting, or another product-adjacent GTM role in B2B SaaS (privacy/security/data-adjacent a plus)
Strong writing and editing skills—you can ship clear, persuasive copy fast
Comfort with technical concepts and translating them for non-technical buyers
Excellent communication and stakeholder management across Product, Sales, and Marketing
Strong organizational skills: you can manage multiple priorities, deadlines, and feedback loops without dropping details
Former product manager (or strong technical background) with interest in GTM and storytelling
Experience supporting launches, sales enablement, or competitive intelligence
Familiarity with privacy, consent, compliance, data governance, or martech/adtech ecosystems
Strong preference for candidates in San Francisco or Chicago

Ketch

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Marketing

Product Marketing Lead