Arbiter is seeking a Growth Marketing Lead to own the execution and performance of marketing programs that generate qualified pipeline. This hands-on role involves building and launching campaigns across various digital platforms while closely collaborating with sales and marketing leadership to support pipeline growth.

Responsibilities:

Own the execution of marketing campaigns from concept through launch and optimization
Build and manage campaigns across email, webinars, landing pages, and automation workflows
Develop HubSpot workflows, segmentation, automation programs, and lead scoring models
Monitor funnel performance including MQLs, SQLs, conversion rates, and pipeline contribution
Identify areas of friction in the funnel and implement improvements to increase conversion

Requirements:

3–5 years in demand generation, lifecycle marketing, or marketing operations at a B2B or SaaS company
Proven experience owning demand gen programs end to end, including reporting on pipeline impact (not just execution)
Experience operating in a high-volume, fast-moving, short-sales-cycle environment
Comfort being accountable for numbers, not just activity
2-3 years HubSpot experience (automation, segmentation, scoring, attribution, and reporting)
Ability to juggle multiple campaigns simultaneously without losing speed or accuracy
Strong analytical mindset who is comfortable owning MQL, SQL, and pipeline contribution metrics
Self-starter who brings ideas, not just execution
Cellphone or personal device to receive MFA (multi-factor authentication) texts or calls
Have an internet connection that's adequate for their job, a minimum of 10Mbps down

Arbiter

Open Positions (1)

Marketing

Growth Marketing Lead