LivTech is a company focused on healthcare technology, and they are seeking a Director of Product Marketing and Content. This senior leadership role involves defining and operationalizing the go-to-market strategy across business segments while leading a team and collaborating cross-functionally.

Responsibilities:

Own and evolve LivTech's positioning and messaging framework across all three market segments — Residential, In-Home, and Physician
Ensure messaging is differentiated, clinically credible, and resonant with distinct buyer personas across each segment
Partner with the CMO to develop and maintain the parent brand narrative and ensure consistency across product lines and acquired brands
Build and maintain a rigorous competitive intelligence program across all three segments
Synthesize market, buyer, and competitor insights into actionable guidance for product, sales, and marketing teams
Monitor market trends in post-acute healthcare technology and translate them into strategic recommendations
Develop and maintain a comprehensive sales enablement library — pitch decks, battle cards, objection handling guides, ROI tools, and segment-specific collateral
Partner closely with sales leadership and BDR teams to ensure enablement materials are actually used and continuously improved based on field feedback
Support onboarding of new sales and BDR team members with segment-specific product and market training
Lead go-to-market planning and execution for new product launches and feature releases across all segments
Coordinate cross-functionally with product management, sales, and customer success to ensure launch readiness
Define launch objectives, success metrics, and post-launch reporting cadence
Design and execute ongoing customer research programs — win/loss analysis, buyer interviews, persona development, and customer advisory inputs
Translate research findings into messaging updates, enablement improvements, and product feedback loops
Maintain deep expertise in post-acute healthcare buyer dynamics across facility-based, home-based, and physician market segments
Own the content strategy tied to product positioning across all three segments — ensuring content reflects and reinforces LivTech's messaging framework
Oversee development of high-value content assets including white papers, case studies, solution briefs, blog posts, and segment-specific thought leadership
Partner with the brand and campaign teams to ensure content is activated effectively across channels
Build and maintain a content calendar aligned to product launches, campaigns, and industry moments
Establish LivTech's thought leadership voice in post-acute healthcare technology
Own customer marketing and advocacy programs — including reference management, customer case studies, and customer advisory board coordination
Serve as the primary point of contact for industry analysts including KLAS, Gartner, and Black Book
Manage analyst briefings, inquiry calls, and research participation to ensure LivTech is accurately and favorably represented in analyst coverage
Monitor analyst reports and ratings for competitive insights and incorporate findings into positioning and sales enablement materials
Partner with the CMO to develop an analyst relations strategy that builds LivTech's credibility and visibility in the post-acute healthcare technology market
Lead, develop, and retain a team Product Marketing Managers aligned to each business segment
Set clear goals, provide regular coaching, and create a high-performance team culture
Partner with the CMO to evolve the PMM org structure as the business scales

Requirements:

Senior leadership experience in product marketing
Experience in defining and operationalizing go-to-market strategies
Ability to lead a team of Product Marketing Managers
Cross-functional collaboration skills with product, sales, and customer success teams
Expertise in market intelligence and competitive analysis
Strong storytelling and messaging skills
Experience in sales enablement and developing sales collateral
Proven track record in product launches and go-to-market execution
Experience in customer and market research methodologies
Ability to develop and execute content strategies
Experience in managing analyst relations and industry analyst interactions
Leadership skills to develop and retain a high-performance team
Experience in post-acute healthcare technology
Familiarity with buyer personas in healthcare segments
Experience in managing customer marketing and advocacy programs
Ability to establish thought leadership in the industry
Experience with content development for various channels

LivTech

Open Positions (1)

Product

Director of Product Marketing