Markentum is a dynamic agency seeking a Marketing Strategist who thrives in a fast-paced, collaborative environment. The role involves developing and implementing innovative digital marketing strategies and campaign plans that drive results for clients while fostering strong relationships and providing strategic guidance.

Responsibilities:

Analyze client goals and data, and collaborate with cross-functional teams, to develop and execute comprehensive marketing campaign strategies that align with client objectives
Translate strategy into clearly defined, actionable campaign plans so all internal teams understand the purpose, the tactics and the goals
Play a critical role in defining Markentum’s strategy and providing language for sales proposals, working side-by-side with sales and internal leaders
Manage multiple Partner strategy and campaign needs simultaneously, ensuring all projects are delivered on time and within scope
Coordinate with internal teams, including PSMs and Project Managers, to facilitate seamless execution of marketing campaigns
Cultivate and maintain strong relationships with clients and their Partner Success Managers (account executive)
Understand clients' business objectives, challenges, and industry trends in collaboration with PSMs, and provide strategic guidance to suggest new strategies, programming and reports that increase outcomes
Identify opportunities for improvement and optimization proactively in clients' primarily digital marketing strategies, and other areas that make sense to achieve the client outcome such as direct mail, event marketing and similar areas
Address challenges with a positive and solutions-oriented mindset
Spearhead or complete campaign analysis to identify opportunities for improvements within client campaigns
Monitor and analyze key performance indicators (KPIs) to measure the success of campaigns either individually or through various teams
Work cross functionally to identify and capture campaign performance insights and identify and drive additional programming as needed
Educate PSMs and clients on emerging trends in digital marketing and recommend innovative solutions
Help communicate the value of our services through clear and compelling evidence and results

Requirements:

Bachelor's degree in Marketing, Business, or a related field
7-10 years of proven experience in digital marketing and performance marketing campaign leadership
B2C experience
Strong focus on building long-term internal and external relationships
Exceptional analytical, organizational and multitasking abilities
Keen attention to detail and a commitment to delivering high-quality work
Excellent communication and presentation skills

Markentum

Open Positions (1)

Marketing

Marketing Strategist