Role Overview

Scale Influencer & Ambassador Community: Lead prospecting, outreach, and tiering of creators to activate 250+ qualified creators monthly across seeding and micro-campaigns. Increase earned and ambassador content volume month-over-month while identifying and elevating 3–5 breakout creators per month.
Deepen Creator & Community Relationships: Develop structured relationship plans for high-priority influencers (including those not currently paid) through thoughtful sampling, seasonal gifting, and surprise & delight initiatives. Improve seeding-to-content conversion rate to 50%+ and increase repeat creator rate to 25%+.
Own brand community engagement across priority platforms by:
Managing DMs and comment responses within a 24–48 hour window
Monitoring and engaging with brand tags and mentions daily
Participating in larger relevant conversations outside the brand page
Identifying high-potential creators and ambassadors from community interactions
Elevating strong UGC and customer insights to the team
Manage Inbound Creator Flow: Create and maintain an organized inbound workflow. Evaluate creator fit, segment into tiers (sample, ambassador, future paid), respond within one week, and ensure high-potential creators never fall through the cracks.
Execute Influencer Campaigns: Support and execute cooking broth, tallow, and co-branded campaigns from brief to recap. Manage timelines, deliverables, usage rights, FTC compliance, and creator communication. Deliver campaign recaps within 7 days of completion.
Maintain Operational Excellence: Maintain clean tracking systems across creator relationships, usage rights, performance reporting, and community workflows. Propose at least one system improvement per quarter to increase efficiency, creator experience, or community management.
Support Co-Branded Partnerships: Assist in outreach to aligned brands, join vetting calls, and provide POV on collaboration opportunities. Independently execute smaller co-branded influencer activations.
Lead with Insight: Analyze creator performance, engagement rates, conversion signals, and community sentiment. Translate insights into clear recommendations for optimization and future investment.

Requirements

2+ years of experience in influencer marketing, PR, community management, or similar field (CPG or food & beverage preferred)
Demonstrated ability to manage high creator volume while maintaining personalized communication
Experience managing brand DMs, comment engagement, and community workflows
Strong understanding of TikTok, Instagram, and emerging creator trends
Experience tracking deliverables, usage rights, and compliance
Highly organized and detail-oriented with strong project management skills
Data-driven mindset
comfortable analyzing engagement rates and identifying breakout creators
Strong written communication skills and confident, professional outreach
Commercially minded
understands how influencer and community engagement support retail velocity and product launches
Proactive, self-starter mentality with bias toward action
Additional Skills We're Looking For (Not Required, But a Big Plus):
Experience with ambassador programs or micro-influencer scaling
Familiarity with influencer platforms (Aspire, Archive, Canva, etc.)
Experience monitoring and engaging in broader cultural or brand-adjacent conversations
Passion for health, wellness, real food, and performance culture

Benefits

Vacation & Holidays: We offer three weeks of paid vacation each calendar year. Along with vacation, we offer 12 paid holidays each year.
Health insurance: You have the choice to opt-in to the best medical, dental and vision insurance we can get.
Sparks Benefits include Nutrition, Fitness, and Education allowance and resources!
Free product: You need to be able to brag about how awesome Kettle & Fire products are, so team members get free product for their personal use

Kettle & Fire

Open Positions (1)

Operations

Influencer, Community Coordinator – Contract