True Classic is a fast-growing apparel brand focused on fit, quality, and impact, seeking a Director of Growth Marketing to drive customer revenue through various marketing channels. The role involves optimizing campaigns, managing affiliate programs, and collaborating cross-functionally to enhance customer acquisition and retention strategies.

Responsibilities:

Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks
Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals
Conduct ongoing creative and audience testing across funnel stages
Leverage analytics to inform optimizations and scale what’s working
Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships
Collaborate with agencies, influencers, and publishers to generate conversions
Evaluate and optimize commission structures to improve return on spend
Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push)
Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV
Translate performance insights into actionable briefs for internal and external partners
Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV
Surface insights and trends to inform weekly optimizations and executive-level strategy
Support budgeting, forecasting, and pacing processes in collaboration with the Head of Marketing, CEO and Finance
Help implement systems and processes to operationalize growth (e.g., reporting frameworks, A/B testing protocols, creative tagging systems)
Ensure scalable workflows are in place for campaign deployment, performance tracking, and learning documentation
Partner to develop and iterate on performance-driven assets
Work closely to validate campaign performance and attribution
Align on budget pacing, ROI, and scenario planning
Share performance insights to optimize lifecycle and post-purchase experiences
Align on product launches and hero product campaigns

Requirements:

5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce
Expertise in campaign management across Meta, Google, YouTube, and TikTok
Experience managing affiliate programs and platforms (e.g., Impact, ShareASale)
Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization
Data-driven mindset with experience using reporting tools and performance dashboards
Ability to collaborate cross-functionally and turn insights into action quickly
Experience in high-growth eCommerce, ideally in apparel, lifestyle, or CPG
Proficiency in attribution platforms such as Triple Whale, Rockerbox, or Northbeam
Familiarity with GA4 and event-based tracking frameworks
Experience working in hybrid or remote environments with cross-functional teams

True Classic

Open Positions (1)

Marketing

Director, Growth Marketing