Role Overview

Build, QA, and execute HubSpot emails for newsletters, product launches, promotions, events, and distributor co‑marketing
Own end‑to‑end execution: templates, assets, personalization tokens, workflows, approvals, rendering QA, and final send
Collaborate on email copy — refining messaging for clarity, persona relevance, and performance (with support from PMMs when needed)
Maintain a consistent, high‑quality execution standard across brands and BUs
Build and maintain advanced smart lists using persona, industry, product line, account lists, lifecycle stage, region (NA/EMEA), and engagement behavior
Apply personalization tokens, dynamic content, and conditional logic to improve relevance and performance
Ensure segmentation logic aligns with consent status, data hygiene, and regional compliance
Proactively identify and help resolve HubSpot data issues that impact targeting, reporting, or automation
Own email performance measurement, including: Open Rate, CTR, CTOR, Conversion Rate, Engagement over time, Unsubscribes, spam, and deliverability signals, Form fills, MQLs, and downstream funnel impact
Use HubSpot reporting, UTMs, and GA4 to track attribution from email engagement through pipeline influence
Translate performance data into clear insights and recommendations
Maintain a structured A/B testing roadmap with documented learnings
Design, build, and optimize complex HubSpot workflows for nurture, onboarding, re‑engagement, events, and persona‑based campaigns
Apply branching logic, lifecycle stages, lead scoring inputs, and suppression logic appropriately
Monitor workflow performance and continuously improve engagement and conversion
Support PD and launch efforts with targeted automation tied to buyer journeys
Use AI tools to test and improve: Subject lines and copy variations, Send timing and cadence, Segmentation and personalization strategies, Workflow logic and performance
Conduct rigorous QA: rendering, links, tags, tokens, deliverability checks, and mobile responsiveness
Monitor sender health, list hygiene, bounce rates, and engagement trends
Ensure all email activity follows GDPR, CCPA, CASL, consent rules, data privacy requirements, and regional subscription types
Manage opt in workflows, preference center logic, and compliant audience handling for NA & EMEA.

Requirements

3
5+ years hands‑on experience executing email marketing programs in HubSpot (Marketing Hub)
Strong understanding of email attribution, funnel impact, and performance metrics
Proven ability to build segmented audiences and automated workflows
High attention to detail and a rigorous QA mindset
A true self‑starter — proactive, organized, resourceful, and comfortable operating independently across multiple BUs
Strong collaboration skills; able to work with PMMs, Sales, Digital Marketing, and regional stakeholders
Experience with multi-language emails or EMEA localization is a plus.

Benefits

Flexible work arrangements
Professional development opportunities

Fortive

Open Positions (1)

Management

Email Marketing Specialist – Global