Role Overview

Bring Grove’s mission to life through end to end development of Grove’s social media channels (IG, Facebook, Tiktok and Youtube). Lead the strategic planning and distribution of social-first content, from management of the content calendar, to weekly content briefing, scheduling posting, and building performance reports.
Develop a social content framework that maps high-value storytelling to specific audience segments. Architect a unified content ecosystem where this organic strategy informs paid media creative, ensuring a seamless brand narrative across the entire social funnel.
Establish a rigorous "Organic-to-Paid" testing pipeline, using organic engagement data to identify "winners" for paid amplification.
Manage the production lifecycle for all social assets: ideation, scripting, briefing, filming, editing, publishing.
Partner with the Director of Growth to create recurring content series to deepen brand affinity and engagement. Think in series and repeatable formats, rather than one-off posts, to drive performance.
Lead UGC strategy end-to-end: sourcing, creator briefing, rights management, and elevating authentic customer voices.
Monitor performance metrics, participate in weekly performance calls, and translate insights into creative pivots. Consistently optimize hooks, formats, captions, and CTAs for each platform.
Serve as the connection between Grove and its followers and customers to nurture superfans. Proactively engage audiences through community forums and partnerships.
Manage the community experience through the moderation of online comments with timely responses and facilitation of community groups.
Work cross functionally with creative, retention, merchandise, and product teams to ensure tentpole moments and merchandise features align with social content calendar.

Requirements

5+ years of experience in content development and organic strategy for a consumer-facing or e-commerce brand.
A natural storyteller with strong creative instincts, exceptional editorial judgment, and the ability to educate and inspire audiences through social platforms
Deeply fluent in Instagram, TikTok, YouTube Shorts, Pinterest, and emerging platforms, including algorithm behavior and retention mechanics.
Hands-on production experience: comfortable filming, editing (CapCut, Adobe Suite, or similar), and publishing content yourself.
Experienced in building and scaling UGC and creator programs to support content needs.
Data-literate and comfortable using performance insights to inform creative decisions.

Benefits

Competitive benefits
medical, vision, dental
Equity
shared success is core to our mission
Flexible Paid Time Off
we care most about results
Free VIP membership and 25% employee discount
Working for a company that believes in creating products that help the planet!

Grove Collaborative

Open Positions (1)

Marketing

Social Strategy Manager