Role Overview

Own the technical backbone of our GTM marketing stack.
Design and build the tracking infrastructure that powers our paid acquisition.
Build and maintain server-to-server conversion integrations for Meta, Google Ads, and other paid platforms.
Own tracking hygiene end-to-end: UTM standards, pixel coverage, event schemas, and identity resolution.
Define the canonical customer/lead object, key events, and the attributes that power segmentation and personalization.
Build pipelines that populate profiles with the richest possible signal: behavioral, transactional, and engagement data.
Define identity resolution so leads and customers are recognized consistently across every tool and touchpoint.
Drive faster, cleaner customer data into Braze to achieve better segmentation and better results.
Build and evolve marketing workflows leveraging tools such as Make.com, Braze, and HubSpot with reliability and observability baked in.
Identify gaps in the stack and make the case for solutions.

Requirements

5–10 years in marketing technology, marketing operations, or a closely related technical role
Hands-on expertise with Tag Management— particularly client side pixel including custom JS.
Experience building server-to-server (API/CAPI) conversion integrations with major paid platforms (Meta Conversions API, Google Enhanced Conversions, or similar)
Working knowledge of CDP architecture and data modeling — hands-on experience with any CDP platform (Hightouch, Segment, RudderStack, mParticle, Tealium, or similar)
Strong SQL skills: you can write the queries yourself, not just read them
Experience integrating marketing data between systems — connecting CRMs, MAPs, and lifecycle tools so data flows cleanly
Solid understanding of marketing attribution fundamentals: UTM hygiene, multi-touch models, identity resolution, and what makes tracking trustworthy.
Preferred Experience
Direct experience with tools in our current stack: Hightouch, Braze, HubSpot, Salesforce, Snowflake/Databricks/Bigquery
Experience with reverse ETL patterns and data activation workflows
Proficiency in JavaScript or Python for custom integrations, GTM custom templates, or lightweight automation scripts
Hands-on experience building AI-powered workflows — whether with Claude, GPT, or automation tools that incorporate LLMs
Experience in a B2B SaaS environment, especially with SMB or restaurant/hospitality verticals
Familiarity with data warehouse concepts (Snowflake, BigQuery, or similar) and how upstream data models affect downstream marketing.
Legal authorization to work in the U.S or Canada.
Sponsorship for employment visa status (e.g. H-1B visa status) if required.

Tech Stack

BigQuery
ETL
JavaScript
Python
SQL

Benefits

comprehensive health coverage
remote-first workplace
unlimited PTO
plus extra fun perks!

Owner.com

Open Positions (1)

Engineering

Senior Martech Engineer