Lead and evolve brand strategy across skincare and sexual health, ensuring clear positioning and differentiation
Act as senior brand guardian, maintaining consistency and quality across all customer touchpoints
Own end to end planning and delivery of integrated campaigns and new product launches
Define campaign objectives, customer insight, messaging hierarchy and channel mix
Partner closely with Product, NPD, Growth, Clinical and Legal to deliver aligned and compliant launches
Write strong, insight led briefs and collaborate with Creative teams and external agencies, including PR
Manage multiple concurrent initiatives, balancing pace with high standards of delivery
Translate customer insight and performance data into actionable brand decisions
Track campaign performance against KPIs, balancing brand equity and commercial outcomes
Build trusted relationships with senior stakeholders, driving clarity and momentum across projects

Currently operating as a Senior Brand Manager or Senior Integrated Channel Manager
Proven experience leading complex, cross functional marketing initiatives
Strong understanding of brand strategy, positioning and go to market planning
Experience in a DTC consumer product business, ideally subscription, skincare, healthcare or another regulated category
Confident working with clinical or regulatory stakeholders and translating complex messaging for consumers
Excellent stakeholder and project management skills
Strong written and verbal communication, able to simplify complex topics
Strategic thinker with a hands on approach to execution
Comfortable managing multiple priorities in a fast paced environment
Data literate, using insight and performance metrics to inform decisions
Skincare or beauty experience desirable, healthcare or prescription exposure a strong advantage

HeliosX Group

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