Role Overview

Leads integrated marketing campaigns that are on-brand and insight-led across channels that support tentpole moments, LTO launches, and peak period promotions
Monitors campaign performance vs target benchmarks, and provides recommended marketing actions, in partnership with media agency and internal stakeholders across insights, DTC, marketplace and social teams
Orchestrates and leads on-going calendar planning across retail, social, DTC and marketplace– bringing insights, audience, and category know-how to the development and maintenance of the calendar to lead collaboration on key moments
Over-sees Marking Associate who leads shopper marketing and marketing sales efforts; supporting digital and in-store awareness driving efforts (inclusive of digital display, retail media, in-store shippers, and promotions), and sell-in materials
In partnership with the Sr Innovation Manager, supports flavor and pack type innovation, packaging, and planning for base business initiatives that grow velocity at shelf
Owns creative and media agency management, inclusive of campaign timelines, budgets and internal stakeholder feedback; bringing brand expertise to campaign development
Supports holistic media planning in close partnership with the VP of Brand and the social media team; inclusive of agency briefing, audience insights, test and learn agenda, upside opportunities, and input across channel tactics (OTT/OLV/CTV/OOH/social)
Monitor, analyze and report on brand health metrics, in-line with brand and business targets; surface insights that can help inform brand strategies
Own and execute brand marketing budget management and monthly reconciliation process across brand marketing departments; from PO creation to monthly reporting

Requirements

Bachelor’s Degree, MBA preferred
Minimum 3-5 years of brand management experience; with at least one year of people management experience
Experience working for or with creative and media agencies, internal and/or external
Experience working for a CPG brand, with P&L management experience
Experience in leading creative campaigns that get recognized
Experience in managing shopper marketing programs (i.e. physical display programs, coupon programs (i.e. Inmar, Ibotta, Aisle), and retailer media networks
Experience in managing marketing budgets for national brands
Thrive in a fast-paced environment with multiple priorities
Organized, detail-oriented, self-motivated, with the ability to easily transition between multiple tasks and problem solve
Excellent verbal and written communication skills with keen attention to detail
Proactive, problem-solving, self-starter

Benefits

Professional development opportunities

Built Brands

Open Positions (1)

Marketing

Brand Manager