Develop and execute email and SMS marketing strategies to drive sales and engagement
Manage and maintain customer data within Klaviyo, ensuring accurate audience segmentation, list hygiene, and CRM best practices to enhance targeting and personalization
Implement strategies to grow email and SMS subscriber lists while maintaining quality and compliance
Analyze email and SMS campaign performance, including open rates, CTRs, conversion rates, and revenue impact, while providing regular reporting with insights and recommendations
Optimize email/SMS templates for deliverability, engagement, and conversion using A/B testing and personalization strategies
Work closely with content, design, and product teams to ensure consistent messaging and brand voice
Create automated workflows, behavior-based messaging sequences, and winback campaigns to enhance customer retention
Manage the organic social content calendar in alignment with email campaigns, overseeing daily posting, engagement, and scheduling to maintain cohesive cross-channel messaging
Stay up to date with industry trends, updates to the email service provider (Klaviyo), and best practices to enhance the effectiveness of campaigns
Develop, document, and implement best practices for email and SMS marketing to ensure consistent execution across the team

4+ years of experience in email and SMS marketing, with a strong focus on strategy, automation, and analytics
Experience working with D2C Ecommerce brands is required
Expert-level proficiency in Klaviyo or similar email service provider platform, including flows, segmentation, reporting, and integrations
Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns for performance
Experience with A/B testing, deliverability best practices, and email/SMS compliance regulations for email and SMS
Strong project management skills utilizing work management software (such as Asana)
Excellent written and verbal communication skills, with attention to detail
Basic HTML and CSS knowledge for email formatting is a plus

The Pond Guy

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