Direct Response Copywriter – Producer

Role Overview

• You will write video ad scripts for clients’ offers, comprising 60% of work.
• You will produce the ad (from script to launch), providing clear instructions on your ad’s vision.
• Monitor ad performance and develop ways to optimize results, akin to an “ad scientist.”

Requirements

• Minimum 2 years of Health & Wellness Copywriting Experience
• This is a must.
• VSL Writing Experience (preferred) – Exposure writing leads, CTAs, closes and other high-leverage VSL elements that move the needle on conversion rate and AOV.
• English Speaker – You have excellent English skills, with top-notch speaking and (of course) writing abilities.
• Passionate About Copy – In total awe of and in love with copywriting, appreciating the genius in it, obsessing over every word, phrase, sentence and paragraph.
• Constant Upskilling – Relentlessly works to improve copywriting abilities, studying courses, mentoring with senior writers, deconstructing ads, etc. all to perfect your craft.
• Ownership Mindset – Takes extreme pride in submitting high-quality work that’s on time, on spec, been double checked, meeting all compliance guidelines, etc.
• Contributes Ideas – Ability to formulate strong ideas and articulate them easily and clearly to others to get feedback and make the ideas even stronger.

Benefits

• Access to Data – Access to the same performance data as everyone else so you can instantly see how your copy performs, detect patterns and gain insights.
• Shared Learnings – Participation in our weekly Best Ads call wherein we review the top performers to see what’s working, or not, for everyone else, accelerating your learning.
• Clear Feedback / Mentoring – You’ll be given clear feedback on your scripts and routine mentoring sessions to ensure you continually upskill and develop your craft.
• Subject Variety – You’ll be given a huge variety of subject matter to write about, with a mix of clients who have a mix of offers in your assigned cell, rotating to other cells over time.
• Career Progression – Your success determines how fast your income progresses… there is no mandated bureaucratic waiting period; only success matters. Prove yourself and your skills and, as the need arises as the agency grows, you could be next in line to jump into a more senior role.