Lead the strategy, design, and optimization of landing pages for paid social campaigns, from wireframes to copy and creative direction.
Evaluate and improve the full DTC funnel, including PDPs, add-to-cart flows, and checkout experiences, identifying key drop-offs and opportunities to improve conversion.
Use data to test, learn, and iterate. Continuously run A/B tests, monitor metrics, and share learnings that guide both creative and media teams.
Work closely with designers, developers, and growth strategists to ensure the post-click experience aligns with campaign goals and brand identity.

3+ years in CRO or growth-focused web optimization, ideally within DTC consumable or wellness eCommerce brands.
Proficiency in wireframing tools and Shopify; experience with Unbounce, Leadpages, or similar page builders.
Comfortable with Google Analytics, Hotjar, or similar tools to uncover insights and guide testing priorities.
Ability to connect ad creative, messaging, and landing page experience into one cohesive funnel.
Strong communicator who thrives in a fast-moving, cross-functional environment.

Purpose-Driven Work: Be part of a team that's making a tangible difference in people’s lives.
Innovative Culture: Thrive in an environment that values creativity, forward-thinking, and cutting-edge practices.
Remote Collaboration: Join our fully remote team, enjoying flexibility while working alongside dedicated professionals.

CRO Specialist, DTC

Key skills